Social media and mobile have an increasing influence on the travel industry; it’s important for hotels to be equipped with the knowledge and tools to capitalize on the market. I recently attended Eye for Travel’s 2013 Social Media & Mobile Strategies for Travel Conference in San Francisco to hear what they had to say about the topic.
Here are some highlights from what was shared at the conference about how to improve your hotel marketing with social media and mobile strategies:
1. Prepare for the Traveler of Tomorrow
The traveler of tomorrow is more mobile and social than ever before. “1 in 4 travelers have used social networking sites to plan their travel.” (IHG The New Kinship Economy)
The traveling demographic is becoming younger and younger; the new “laptop and latte” generation relies heavily on mobile technology. Smartphones have made mobile and social media easily accessible. “The invisible traveler books online, checks in via mobile and has extensive knowledge of the area without ever interacting with people. They increasingly rely on information from social media.” (Will Pinnell)