Are you using your hotel marketing budget wisely?

Posted on August 30, 2010, 4:08 pm, by VFM Leonardo and received No Comments ».

“The vast majority of online reservations are made either at the image gallery or one click later,” says Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist in her VTV interview titled Using Your Hotel Marketing Budget Wisely with our Chief Marketing Officer, John McAuliffe.

Using Your Hotel Marketing Budget Wisely | VTV Channel
With so many activities that can help drive conversions online, hoteliers need to allocate their budgets to the activities that generate the best results. Are you using your hotel marketing budget wisely?
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Best Western Orlando Gateway Makes Dreams Come True

Posted on August 30, 2010, 3:15 pm, by VFM Leonardo and received No Comments ».

While the children dream of Mickey Mouse and the magic of Disney and Universal, busy parents planning their family trip to Orlando dream of finding the right hotel for a fun, affordable, stress-free vacation for the whole family. The Best Western Orlando Gateway makes both of these dreams a reality.

Being a popular tourist and business destination with hundreds of hotels, makes Orlando, Florida an extremely competitive market so guests have plenty of options to choose from and hoteliers have to work extra hard to win them over.

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Competitive Intelligence: A New Approach to Hotel E-Business

Posted on August 24, 2010, 12:56 pm, by VFM Leonardo and received No Comments ».

Do you know…

  • What your competitors are up to?
  • How much guests are paying for hotels like yours?
  • What guests are saying about your hotel online?

These are just some of the things hoteliers NEED to know in order to gain a competitive advantage.

Competitive Intelligence: A New Approach to Hotel E-Business

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Engage & Interact with Online Travel Shoppers

Posted on August 23, 2010, 4:27 pm, by VFM Leonardo and received No Comments ».

As a hotel marketer, you’re always looking for ways to attract more travel shoppers and get them to book. Ashish, GeoBeats CalloutBy now you’ve likely added video to your online strategy, or are considering it. After all, video marketing is easy, inexpensive, and, in most cases, yields a high ROI.

Before you start developing your first or next video, consider this: if you don’t know how to use video effectively, you could lose out on bookings.

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The Hotel E-Business Race is on. Are you positioned to win?

Posted on August 23, 2010, 4:10 pm, by VFM Leonardo and received 1 Comment ».

Hotel E-Business Survey | VFM Leonardo 2010Discover what your peers are planning and doing online

Online retailers are leading the way, generating billions of dollars in online sales by using a mix of rich media/merchandising and social media tactics. 

Hoteliers are following in their footsteps and pushing forward into new territories online. But what are they doing? Where are they investing their marketing dollars? What is their strategy for the next year?

For answers, get your copy of our first Hotel E-Business Survey Report.

  • Leading e-business strategies for the coming year
  • Most popular tactics currently being used by hoteliers
  • Rich media/merchandising and social media features that convert

Get your copy of the report today!

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VFM Leonardo and Frommer’s Travel Guides Make the Hotel Research Process Richer

Posted on August 23, 2010, 3:59 pm, by VFM Leonardo and received No Comments ».

Bringing richness to travel research, VFM Leonardo and Frommer’s®, the market leader in travel guides and a branded imprint of Wiley, announced a major partnership today. With the launch of the new embedded “VPowered” multimedia viewers in the hotel section on Frommers.com, consumers will experience richer and more complete visual experiences complete with images, videos and virtual tours of the hotels they are researching.

VPowered multimedia viewers in the hotel section on Frommers.com

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Hotel Giraffe’s Online Experience: A Neck Above the Rest

Posted on August 16, 2010, 10:45 am, by VFM Leonardo and received No Comments ».

Located in one of New York City’s most desirable neighborhoods, this boutique hotel embodies the gentle power, grace and beauty found in one of nature’s most beloved animals: the giraffe.

A unique name like Hotel Giraffe naturally sparks the interest of online travel shoppers, and as they explore it further, they are not disappointed by what they discover. When it comes to creating a rich and informative online experience, this hotel is a neck above the rest.

From TripAdvisor to Yahoo! Travel to Frommer’s, you will find that Hotel Giraffe consistently displays a combination of rich visual and written content that expresses the hotel’s personality and communicates its value.

Hotel Giraffe VBrochure Multimedia Viewer on Frommer's
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Inspire and Convert with Video: Learn how B.F. Saul does it

Posted on August 6, 2010, 12:08 pm, by VFM Leonardo and received No Comments ».

B.F. Saul Company uses video to drive online sales conversions for their portfolio of hotels

The B.F. Saul marketing team is a master when it comes to merchandising their hotels online. That’s because they tailor their hotels’ online experiences to how people shop for hotels by merchandising them in an engaging manner with video content that elicits excitement, consumer confidence, and most importantly, bookings.

The B. F. Saul Company’s portfolio includes full service, select service and extended stay hotels in airport, urban and suburban markets and includes first class brands: Intercontinental Hotels Group, Marriott International and Hilton.

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Channel Spotlight: Frommers.com

Posted on August 6, 2010, 9:43 am, by VFM Leonardo and received 1 Comment ».

Frommer’s is now part of the VNetwork™!
Frommer's LogoWith over 50 years of providing authoritative and innovative travel recommendations, Frommer’s is firmly established as the most trusted name in travel. Frommers.com leverages top-notch content and brand recognition to create a comprehensive, dynamic, multimedia experience meeting every traveler’s needs. Frommers.com is the ultimate source for up-to-date travel information and planning tools for all ages and budgets.

Frommer’s:

  • Inspires people to travel
  • Gives the tools necessary to plan a memorable trip
  • Accompanies and advises people as they travel
  • Provides a forum for travelers to share experiences
  • Is the one stop shop for reaching  a targeted  travel  audience – via print, mobile, online, and downloadable content and products

Why should you have your content on Frommers.com?
Frommer’s is firmly established as the most dependable name in travel today. Their users are in the mindset to buy, as nearly 90% are planning a trip and/or making travel-related purchase decisions when they visit Frommers.com, providing an ideal place to deliver your message to active travellers.

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VIDEO: E-Business Strategies and Tactics for Hoteliers

Posted on August 5, 2010, 1:26 pm, by VFM Leonardo and received No Comments ».

Fearuting: Michelle Woodley, Senior Vice President of Global Marketing Strategy at Preferred Hotel Group

Market research proves that online travel shoppers value rich visual content that informs and supports their buying decisions. They gravitate to hotels that most effectively present themselves online.

Woodley explains why hotel marketers need to visually merchandise their properties and offers tips on how to do it.

Watch it now: E-Business Strategies and Tactics for Hoteliers

E-Business Strategies and Tactics for Hoteliers

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