Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others.

‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a greater significance than ever before. This growth, along with hotel shopping becoming dispersed across more online channels make it crucial for hotel marketers to shift their content to focus on more visual forms of merchandising on all of the web sites consumers use to shop for travel.

Visual content creates a virtual hotel experience and connection with the consumer

Your visual content acts as a signpost to bridge the gap between your hotel online and the actual guest experience on-site. Research at 3M Corporation along with Zabisco show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Using attractive, engaging photos and rich media of your hotel and its surrounding area creates stronger, more impressionable connections with the travel shopper.

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