Archive for the ‘Better Merchandising’ Category

Learn How to Increase Booking Ratios

Online consumers have many more options and are much more demanding today than they were three or even two years ago. Technology, content and the overall shopping experience are significant factors that impact sales conversions.

Watch this video interview with Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. for tips on how [...]

Global Survey Reveals Most Effective Conversion Tactics for 2010

VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to [...]

Sol Meliá Adopts VFM Leonardo’s Products to Enhance Hotel Listings

Sol Meliá, the third largest chain in Europe will be working with VFM Leonardo to strengthen the online visual presentation of Sol Meliá’s hotels through enhanced photo distribution and online merchandising.
“We are looking forward to seeing Sol Meliá properties adopt VBrochure and begin enhancing their online listings with richer visual content. We are confident that [...]

What Hoteliers can do to Prepare for the Upturn

VFM Leonardo has launched a new video called Driving Demand in a Recovering Market. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Richard Wiegmann, Managing Director of Trust International, discuss how the travel industry is recovering and what hoteliers can do to prepare for the upturn.  
“The positive trend with increasing booking results [...]

Video Critique: Hotel Atithi, Pondicherry, India

Video Critique: Dream Hotel Bangkok

Video Critique: Wine & Spa Resort, LOISIUM Hotel, Austria

Video Critique: Palladium and Royal Suites by Palladium, Puerto Vallarta, México

Video Critique: Radisson Royal Hotel, Moscow

The Broadmoor Hotel uses VBrochure Ultra Premium to Target Leisure Travelers

The Broadmoor Hotel is a 5 star Colorado Springs resort located on 3,000 lush acres under the shadow of Cheyenne Mountain. The Broadmoor recently purchased VBrochure Ultra Premium as a way to attract more leisure travelers by providing an enhanced visual presentation of their hotel on web sites in the VNetwork™.
Story Kirshman, Marketing Manager at [...]