“The vast majority of online reservations are made either at the image gallery or one click later,” says Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist in her VTV interview titled Using Your Hotel Marketing Budget Wisely with our Chief Marketing Officer, John McAuliffe.

With so many activities that can help [...]

While the children dream of Mickey Mouse and the magic of Disney and Universal, busy parents planning their family trip to Orlando dream of finding the right hotel for a fun, affordable, stress-free vacation for the whole family. The Best Western Orlando Gateway makes both of these dreams a reality.
Being a popular tourist and business [...]

Do you know…

What your competitors are up to?
How much guests are paying for hotels like yours?
What guests are saying about your hotel online?

These are just some of the things hoteliers NEED to know in order to gain a competitive advantage.

As a hotel marketer, you’re always looking for ways to attract more travel shoppers and get them to book. By now you’ve likely added video to your online strategy, or are considering it. After all, video marketing is easy, inexpensive, and, in most cases, yields a high ROI.
Before you start developing your first or next [...]

Discover what your peers are planning and doing online
Online retailers are leading the way, generating billions of dollars in online sales by using a mix of rich media/merchandising and social media tactics. 
Hoteliers are following in their footsteps and pushing forward into new territories online. But what are they doing? Where are they investing their marketing [...]

Bringing richness to travel research, VFM Leonardo and Frommer’s®, the market leader in travel guides and a branded imprint of Wiley, announced a major partnership today. With the launch of the new embedded “VPowered” multimedia viewers in the hotel section on Frommers.com, consumers will experience richer and more complete visual experiences complete with images, videos and [...]

Located in one of New York City’s most desirable neighborhoods, this boutique hotel embodies the gentle power, grace and beauty found in one of nature’s most beloved animals: the giraffe.
A unique name like Hotel Giraffe naturally sparks the interest of online travel shoppers, and as they explore it further, they are not disappointed by what [...]

B.F. Saul Company uses video to drive online sales conversions for their portfolio of hotels
The B.F. Saul marketing team is a master when it comes to merchandising their hotels online. That’s because they tailor their hotels’ online experiences to how people shop for hotels by merchandising them in an engaging manner with video content that [...]

Frommer’s is now part of the VNetwork™!
With over 50 years of providing authoritative and innovative travel recommendations, Frommer’s is firmly established as the most trusted name in travel. Frommers.com leverages top-notch content and brand recognition to create a comprehensive, dynamic, multimedia experience meeting every traveler’s needs. Frommers.com is the ultimate source for up-to-date travel information [...]

Fearuting: Michelle Woodley, Senior Vice President of Global Marketing Strategy at Preferred Hotel Group
Market research proves that online travel shoppers value rich visual content that informs and supports their buying decisions. They gravitate to hotels that most effectively present themselves online.
Woodley explains why hotel marketers need to visually merchandise their properties and offers tips on how [...]