Social media and mobile have an increasing influence on the travel industry; it’s important for hotels to be equipped with the knowledge and tools to capitalize on the market. I recently attended Eye for Travel’s 2013 Social Media & Mobile Strategies for Travel Conference in San Francisco to hear what they had to say about [...]

Twitter’s quick bursts of information are ideally suited to our time-crunched, on-the-go mobile society. They’ve recently embraced more visual storytelling features as well, including header photos, photo streaming/swiping on mobile apps, and new photo filters for mobile uploads. Fast Facts:  –  750 tweets are sent every second –  Google is the most-followed company on Twitter [...]

You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers. Freehand Miami is a great example of a property that tells their visual story in an engaging way.  As a [...]

Special guest blog by Greg Oates, hotel media strategist With the exponential growth in mobile/tablet usage and the proven value of visual storytelling, photography has more impact than ever to increase direct bookings on hotel websites. There are many ways to create new imagery, but Instagram is one of the best for a variety of [...]

With the prevalence of smartphones, tablets and laptops, it’s no wonder that 83% of leisure travelers use the internet as part of their planning process.

You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers. Singita offers travelers the incredible opportunity to stay at safari camps located in South Africa and Tanzania.  While the experience [...]

Visual Storytelling is a great way to set your hotel property apart from its competitors online. This innovative way of marketing creates a great opportunity for hotels to leverage the stories that are unfolding at the property each and every day. In our recent webinar on Visual Storytelling, we asked attendees to submit their questions [...]

Some of you may not remember the TV series M.A.S.H, a huge drama/comedy hit in the 80′s about the Korean War.  In fact, to this day, after 11 years off the air, the finale episode still boasts the largest TV audience ever! A big fan of the show, I recently watched the 30th anniversary special. [...]

Since visuals are processed 60,000x faster in the brain than text (3M Corporation and Zabisco), it’s no wonder that visual storytelling is the most effective way to communicate with consumers. Times have changed drastically, and there are more opportunities than ever to let your hotel’s story shine. Striking images and eye-catching video are sure-fire ways [...]

Snackable content – it’s the newest buzzword that marketers from all industries are using.  But what exactly is “snackable content” and how can hotel marketers use it to improve their digital marketing efforts? Our world of constantly being connected and being able to Google the answer to basically everything means consumers no longer have the [...]