The Broadmoor Hotel is a 5 star Colorado Springs resort located on 3,000 lush acres under the shadow of Cheyenne Mountain. The Broadmoor recently purchased VBrochure Ultra Premium as a way to attract more leisure travelers by providing an enhanced visual presentation of their hotel on web sites in the VNetwork™.
Story Kirshman, Marketing Manager at [...]

Register for the webinar at 2pm Eastern/11am Pacific and join three industry experts who will reveal:

Why video is such a powerful conversion tool for hoteliers
5 tips on how to produce a compelling hotel video (with examples)
How hoteliers are using video and how to measure success

Don’t miss it. Register now!
Can’t make the live event? Register anyway and [...]

Register now and join 3 travel industry experts on June 24 at 2pm Eastern/11am Pacific. 

Ashish Khurana, CEO, GeoBeats, Inc. 
David Attardi, Director of E-Commerce, B.F. Saul Company Hotel Division 
John McAuliffe, Chief Marketing Officer, VFM Leonardo

The experts will share their perspectives on using online video as a powerful, emotive and persuasive media to reach travel shoppers, and offer tips [...]

In this video interview with Jean Francois Mourier, Founder and CEO of RevPAR Guru you will learn about page positioning and how you can optimize your conversions online using OTAs.
Jean Francois reveals that:
- OTAs should be seen as “Googles” for hotels because travel shoppers use them like search engines
- Lowering prices to get to the top [...]

The purpose of this newsletter is to keep you informed about what’s going on in the travel industry and the latest online merchandising best practices for hotels. Enjoy!
Sincerely,
The VFM Leonardo Team
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Feature Video
The Role of OTAs in the Travel Planning Process
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotels that [...]

Featuring: Chris Anderson, Assistant Professor at Cornell School of Hotel Administration
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking engines, [...]

In recent years, hoteliers have had to adjust their focus from offline to online marketing efforts, which means developing an online media strategy that works. In this video on VTV Channel, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, identifies the key components of an effective online media strategy:
-    A solid long-term business plan
-    A [...]

Robert Cole, the Founder of RockCheetah, explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish. For example, the points-junkie who always uses a certain channel to plan business trips may behave completely different when planning a family vacation or a golf weekend with friends.
Learn how to [...]

Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish.

Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration, discusses how hoteliers can leverage sites like Priceline and Hotwire to price into the value-seeking, non-brand loyal consumer segment while maintaining higher rates at retail outlets.
In this episode, you will learn tips on getting started with opaque sites:

Start using them as soon as possible
Give [...]