Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals that online video prompts business travelers to book 72% of the time. In addition, 89% of leisure travelers watch video online as well. Because of [...]

Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]

Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online. A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the [...]

I often blog about the need for hotel marketers to create visually compelling stories about their hotels. The great thing is that you don’t have to come up with anything new and brilliant. In “Visual Storytelling: The Key Weapon to Content Marketing,” author Jason Cormier (co-founder of  award-winning social media agency, Room 214) explains the [...]

In 2012, we saw exciting changes and growth in social media, with popular networks continuing to grow and new ones rising up and gaining traction. Visual storytelling also emerged as an important and effective way to captivate social media communities. To assist hoteliers with their visual storytelling strategies on social media, I hosted a webinar [...]

Imagine you are looking at a beautiful beach where the sun is full, the water crystal clear and a shadow of a palm tree lines itself upon the sand.  Are you bored yet?  Sure, we can describe an experience or settings by stringing words together, but a single picture can depict it more quickly and [...]

I recently came across the golden nugget of visual storytelling for hotels, brought to our attention by Josiah Mackenzie’s article titled Short Films for Storytelling: Why Oliphant Wants to Take Hotel Video to a New Level. Mackenzie talks about how Oliphant Productions, a multiple award winning video production company, brings a unique approach to combining [...]

I recently read an interesting article by Max Starkov called 2013: The year of three-screen hospitality which has raised some questions in my mind. With the immense changes predicted for 2013 digital consumer behavior, it can be a challenge to know how to properly prepare. This article sparked my curiosity, in particular about mobile trends, [...]

2012 has been an exciting year for hotel marketers full of growing trends and innovations. Between the rise of mobile and multi-screen world to the ever popular use of social media in online shopping, our customers have had a lot on their plates this year. Although all of our customers are hotel marketing superstars, a [...]

As a result of new and evolving factors, industry experts are predicting that 2013 will bring positive growth and probably outperform 2012’s results. The shifting trends in social, mobile and video, among others are great news for hoteliers. Now, the challenge is to prepare a plan that use these factors to your hotel’s advantage and [...]