Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality.  Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia. With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing.  She does an incredible job of setting [...]

2012 has been an exciting year for hotel marketers full of growing trends and innovations. Between the rise of mobile and multi-screen world to the ever popular use of social media in online shopping, our customers have had a lot on their plates this year. Although all of our customers are hotel marketing superstars, a [...]

Meet our Merchandising Hero Leslie Thompson, Director of Sales and Marketing at the DoubleTree by Hilton Bay City Riverfront. Leslie knows the importance of targeting traveler needs and catering to them with an appealing online presence. Learn how she uses multi-media to spark interest in everyone from brides planning their big day to families looking [...]

Expert: Josiah Mackenzie, Director of Business Development, ReviewPro With corporate travelers always busy and on-the-go ‘is social media worthwhile for business focused and airport hotels?’ We asked Josiah Mackenzie. Hear his answer in our latest Hotel e-Marketing Minute – watch now. For more tips on targeting business travelers, download our 3 Step Guide to Increasing [...]

Jeff Zarrinnam, General Manager of Hollywood Hotel in Los Angeles, uses VBrochure to increase direct bookings at his hotel.  By incorporating the customized VBrochure onto his hotel website, Jeff has seen an increase in site traffic, video views and bookings. That’s what makes him a VFM Leonardo Merchandising Hero. Hollywood Hotel – The Hotel of [...]

Melissa Bruckler, the E-Commerce Consultant for Granite Hospitality knows the importance of casting your line where the fish are swimming.  She’s been using VBrochure effectively for over three years to ensure her properties have a strong presence online. That’s why she is a VFM Leonardo Merchandising Hero! Granite Hospitality Located in Scottsdale, Arizona, Granite Hospitality [...]

For Bud St. Pierre, having an online presence means more than just the number of people who “like” his hotel. He uses VBrochure, as well as social media tools, to encourage online conversation about his hotel, knowing that it’s the initial spark that is the key to achieving merchandising hero status.   The Property The [...]

Corporate travel is a big driver of revenue for many hotels so we asked  Rupesh Patel, Vice President of ZENique Hotels, what he believes to be the one must-have hotel marketing strategy for attracting business travelers. Watch this Hotel e-Marketing Minute to see what he says!  

It’s no secret that when business travelers are preparing to hit the road they look to the web to book their hotels. Reaching these potential customers – and engaging them with a targeted story that appeals to their business travelling needs – has become a key component in online hotel marketing. A few merchandising superstars [...]

AN EXPERIENCED hotel marketer, Renee Lubinski knows that multimedia, video, and online exposure, are keys to successful digital marketing. Renee is using these avenues to successfully transform the marketing initiatives of independent hotels in the Baltimore area, and that makes her a VFM Leonardo MERCHANDISING HERO! Our Merchandising Hero Occupying roles as Sales and Marketing [...]