Wedding bells are ringing – what an exciting and busy time for happy couples and hotels! Wedding season is a great opportunity for hotels to capture content and refine their stories to attract future couples. Hotels need to be mindful that most people will begin planning their wedding a year or so in advance, so [...]
Archive for the ‘Merchandising Insights’ Category
Setting Your Hotel Apart From the Competition: How Kim Gibbons from the Best Western Evans Hotel Does It!
Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality. Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia. With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing. She does an incredible job of setting [...]
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online. A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the [...]
Download PDF Version For hotel chains, maintaining consistent online visual content for all properties across all websites (proprietary and third party) is a top priority. With the growing number of online channels and devices that travelers use to research and book hotels, ensuring consistency, quality, quantity and relevance of hotel images is a struggle many [...]
In preparation for the New Year we have created a special edition of our Hotel E-Marketing Minute where asked eight industry figures to answer the question, what should hotel marketers be focused on in 2013? Do your hotel marketing plans align with theirs? Watch here to find out!
Make Visual Merchandising a Habit Get in the habit of incorporating visual stories into the marketing initiatives you’re likely already doing. This will help increase the size of the audience that your media is reaching. Email Signatures Add a button that says “Take a Tour” to your email signature and link it to gallery section [...]
Expert: Richard E. Last, Digital Retail Program Coordinator, College of Merchandising, Hospitality and Tourism, University of North Texas With the rise of social media, mobile devices and online shopping, understanding the travelers you’re targeting is so important. We asked Richard ‘what are three key characteristics of today’s consumers?’ Hear his response in this Hotel E-Marketing [...]
2012 was a year of rapid evolution in online hotel marketing and has opened up a world of opportunity for 2013. Ensure you’re ready for the New Year with the latest trends, predictions and recommended best practices! Have you covered all the essential topics in your 2013 hotel marketing plan? Download this complimentary whitepaper for [...]
A Dynamic Discussion of How Hotel Marketers Can Keep up with Today’s Mobile Travelers In this Virtual Roundtable, VFM Leonardo’s President, John McAuliffe is joined by three mobile marketing powerhouses to discuss the rise of the multi-screen world and the impact on the hotel industry. Guest Speakers: -> Bill Keen, Director of Mobile Solutions, Intercontinental [...]