Archive for the ‘Press and News’ Category

Best Western International Ramps up Visual Storytelling on Newly Redesigned BestWestern.com

We recently extended our longstanding partnership with Best Western International to power all of the hotel visual content on the newly redesigned BestWestern.com website. The redesign, which includes more features for travelers, comes from Best Western’s continued commitment to best meet travelers evolving needs and truly exceed their expectations. “Travelers on average conduct more than [...]

Our Interview with Reel Marketer about Hotel Media Marketing and Video

In this interview with Reel Marketer, our President, John McAuliffe answers: – What are a few particularly effective media marketing strategies that hospitality properties/brands are investing in now? – What actions must hospitality brands implement today to stay ahead of each other in today’s competitive marketing environment? – What are projects that you can point [...]

How we Help Hotels Better Merchandise on Room Key

We are happy to announce that we are now providing visual media and media display technology to Room Key. Under our agreement, Room Key is now a direct channel partner in our VNetwork™ – the largest online media syndication network for the global travel industry.

New Tablet Optimized Website Solution for Hotels

We are thrilled to announce the launch of the new VPowered Tablet Website!  Read on for more details about it. Technology moves fast in the 21st century. Without a doubt, tablets have become enormously popular over the past three years and are predicted to outnumber PCs by 2015.  With people connecting on the go, anywhere, [...]

VBrochure Facebook Apps Suite Now Enhanced for Timeline!

With Facebook’s recent changes to Business Pages and its introduction of Timeline, it is clear that Facebook recognizes the need to give businesses the necessary features and functionality to connect with consumers through compelling visuals, interesting text and engaging Apps. The new Timeline layout provides businesses with updated tools to further customize their page, highlight [...]

Webinar’s May 7th – 10th 2012

Each month we host a series of  webinars focused on Boost Bookings: Learn How to Use VBrochure to Drive More Business. Our webinar host, Darlene Rondeau, VP, Online Merchandising Best Practices, is joined by subject matter experts and hotel marketers that are leading the way. We hosted a series of webinar’s  started last week from [...]

Learn How to Market Your Hotel to Mobile Travelers

FREE WEBINAR: TAKE YOUR HOTEL MARKETING MOBILE Today, both leisure and business travelers are relying on their mobile devices to access the internet for travel and hotel information. Hotels need to ensure that they provide a mobile-optimized experience to these travelers. Many hotels have great websites that tell their hotel’s story, let visitors view photos [...]

Announcing the Release of our Enhanced VPowered Mobile Hotel Website!

A number of studies and research statistics confirm that when it comes to shopping for travel, consumers favor websites over Apps. Yet many hotel properties and brands have not yet optimized their websites for Smartphone usability. Many of those that have optimized for Smartphones have done so with the mistaken belief that a mobile site [...]

Wyndham Hotel Group Taps VFM to Enhance Online Photo Distribution

Wyndham Hotel Group today announced their agreement with us to use our digital asset management platform (VScape) to manage online photo distribution for over 7,200 hotels. They are now able to distribute hotel photos out via our VNetwork® of online sources used for travel shopping. “As the online landscape for hotels continues to evolve, so [...]

Red Roof® Recommends VBrochure for Hotels to Make their Online Listings More Impactful

Today we announced that we are are working with Red Roof® to strengthen the way their properties are presented online. At the corporate level, Red Roof is using our VScape Digital Asset Management System to ensure that their 345 hotels have consistent and accurate photos available on online channels. To further improve their online listings, [...]