Mobile travel bookings have accelerated significantly in the past two years. Now, with increasing consumer demands and evolving mobile technology, mobile strategies for hotels and hotel brands are transforming beyond booking enablement to delivering information that lets consumers research, experience and share. Research by Google says that 95% of smartphone users say they are searching [...]
When we learned that a combination of imagery with customer reviews/comments is the ultimate and preferred shopping experience (through independent studies as well as our own), we knew we needed to find an easy way to embed your rich media in your social media channels. After a few short months of development and testing After [...]
Today’s travel shoppers are more involved, more sophisticated, more knowledgeable and more resourceful than ever. They’re shopping for, comparing, and discussing hotels on many different sites before booking – seeking ways to fully understand a hotel’s experience. This is why the demand for visual media is on the rise. Travel shoppers are demanding more hotel [...]
VFM Leonardo has a long-standing relationship with Marriott International for management and distribution of hotel images to online channels. Many Marriott properties also subscribe to VFM Leonardo’s VBrochure Online Merchandising System to enhance their online listings with videos and virtual tours to make their property more compelling to travel shoppers. The Waikoloa Beach Marriott Resort [...]
Having the largest media syndication network for the travel industry means that we’ve got plenty of information on what media travel consumers are viewing and where. From the data, we know one thing is certain – consumers want to experience hotels through rich visual content. Here’s how: 1. Millions of travel shoppers view hotel media [...]
Today we announced that the number of Hilton properties using our VBrochure product increased 160% in 2010. We have a long-standing relationship with Hilton Worldwide for management and distribution of hotel images. We also have a program in place to help individual Hilton properties take their online presence to the next level. With VBrochure, hotels [...]
Video is working for online retailers – it increases sales conversions, lowers shopping cart abandonment rates, reduces product returns and increases website stickiness. Hotels that have followed the retail industry’s lead and launched video are seeing similar results – particularly increased booking conversions. Our customers are proof of that. The BROADMOOR Hotel’s Marketing Manager, Story [...]
Today we announced that the number of IHG hotels using VBrochure increased 200% last year. This increase in adoption is evidence that IHG properties believe in the power of visual merchandising to drive consumer action. Granite Hospitality, a strategic hotel investment and management company in Scottsdale, Arizona, told us that online merchandising is part of [...]
Today we announced the launch of our new marketing function focused on fostering best practices and educating industry professionals on online visual merchandising. Current research indicates that for every $92 spent online to acquire traffic, only $1 is spent to proactively convert this traffic. Our goal is to help hotels restore the balance. The creation [...]
Overwhelmingly the world’s largest hotel chains use VScape® platform to distribute hotel photos to the VNetwork™ but more importantly they endorse VBrochure™ Online Merchandising System as the number one choice for their properties to visually merchandise online. What does this mean for you?
