Online travel agencies play an important and dominating role in travel shopping today, yet “we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website,” according to Frederic Gonzalo, eTourism Marketing and Social Media Consultant at Gonzo Marketing in this Hotel e-Marketing Minute. In this video, Gonzalo [...]

As more people use mobile devices for travel research, it’s important to ask yourself “how are travel shoppers experiencing my website on their mobile devices?” A website that is not properly optimized for them can turn them away in a matter of seconds. Ensure you’re providing the best possible mobile experience. Frederic Gonzalo of Gonzo [...]

What is one critical component of a mobile-optimized website?  Bill Keen, Director of Mobile Solutions at InterContinental Hotel Group, says it best: “Speed, speed, speed, speed.” But that’s not all, in this video he also shares his insights on: – How mobile devices are being used throughout the guest journey – How Smartphone and Tablet [...]

“Right now in the world, there are actually more mobile phones in circulation than toothbrushes and we expect by the end of 2013 there will be more mobile circulating than actual people on the planet.”  Mobile has exploded in recent years and its impact on travel is incredible. Watch Fredric Gonzalo, eTourism Marketing and Social [...]

Consumers are mobile 24/7- at home, at work, and on the go- and are getting to be more complex to target due to their ever-changing consumption behavior. How can you keep up? Let Richard Last, Digital Retail Lecturer from the University of North Texas, break it down for you by explaining three key characteristics of [...]

Social media success starts with a well-crafted strategy. Watch our new VTV Hotel E-Marketing Minute episode to hear how Danielle Valenchis from North Point Hospitality approaches social media planning. Watch now!

Richard Last has a list of impressive experience in online retailing, including being the founder of JCPenny.com, Board of Directors member of Shop.org and a lecturer in Digital Retailing at the University of North Texas. What can hotel marketers learn from online retailers? He shares three factors that contribute to online retailers’ success that hotel [...]

You want to give business travelers a good experience during their hotel shopping journey to increase the likelihood that they book your hotel. To achieve this, you should first ask yourself, “what is one must-have hotel marketing strategy to attract business travelers?” Successful hotel marketer, Rupesh Patel from ZENique Hotels, answers this question in this [...]

Social media makes sense for hotels that target leisure travelers, but is it worthwhile for business focused or airport hotels? Watch our hotel marketing expert, Josiah Mackenzie from ReviewPro, answer this question in our VTV Hotel E-Marketing Minute. Watch now!

Google reports that mobile travel queries have increased by 3,000%.* This is just one of the many reasons why your hotel should have a mobile-optimized website presence. Watch this VTV Hotel E-Marketing Minute to hear Patrick McCarthy, Internet Marketing Manager at Blue Magnet Interactive Marketing & Media  share his opinion on why hotels need a [...]