Visual Storytelling is a great way to set your hotel property apart from its competitors online. This innovative way of marketing creates a great opportunity for hotels to leverage the stories that are unfolding at the property each and every day. In our recent webinar on Visual Storytelling, we asked attendees to submit their questions [...]

Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals that online video prompts business travelers to book 72% of the time. In addition, 89% of leisure travelers watch video online as well. Because of [...]

Mobile is a critical channel in today’s hotel marketing mix. 48% of people surveyed said that when sites don’t work well on their smartphones, it makes them feel like companies don’t care about their business (Get Elastic Moving Forward infographic 2013). Why does this matter to hoteliers?  Because it applies to hotel shoppers as well, [...]

Business travel spending is expected to rise 4.6% in 2013 to $266.7 billion (Traveldailynews.com). This growth also represents a shift in how business travelers research, shop, and book hotels. To help hoteliers improve their visibility to the lucrative business travel audience, I hosted a webinar entitled, Marketing Your Hotel to Business Travelers: Art & Science of Visual [...]

We received so many great questions from attendees of our “Get Social” webinar; we were unable to answer all of them live. To make sure we cover as many as possible, I’ve answered the top questions in this post.   How many social sites should I be on? A.    There is no magic number. But [...]

With the prevalence of social media today “the costs of providing a negative [hotel] experience are much higher, but so is the value of providing a positive experience.”  In this week’s Hotel E-Marketing Minute on VTV, we asked Daniel Edward Craig, founder of Reknown Travel Marketing, “Has Social Media Changed Service in the Hotel Industry?” [...]

2012 has been an exciting year for hotel marketers, with positive signs of growth and innovation along with the continued challenge of optimizing digital marketing plans produce maximum results. The New Year is just 2 weeks away and planning is in full swing.  To help hoteliers prepare for 2013, I hosted a webinar on December [...]

Last Wednesday I hosted a webinar titled Business Travel 2.0: How to Better Market Your Hotel to Business Travelers.  The webinar proved to be a great success with over 1500 registrants.  We received a lot of great questions and feedback from our attendees. I was joined by two terrific guest speakers – Joff Romoff, Director [...]

It’s no secret that the web is the go-to place for business travelers when researching and booking hotels. With corporate travel on the rise, it is time to learn how to better capture more corporate business. Knowing how to market your hotel and tell a visually engaging story online is a key component to increasing [...]

Last week I hosted a webinar called Time to Learn: How You Can Use Facebook Timeline to Tell Your Hotel’s Story. With over 1600 registrants from around the globe, it was a huge success! We received a lot of great feedback from our attendees and also received a lot of excellent questions! I was joined [...]