Video!
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.
In this VTV Channel video interview with Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, you will learn:
- The roles of professional and guest videos
- Tips for [...]

Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:
 
- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem
In this episode, you will learn about these untapped online opportunities and more that can help [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
This is a difficult one because it’s all about knowing your target customer and understanding how to speak his/her language. If you are not sure about this, ask your customers in the lobby about what is important for them and what motivated the stay at your property as opposed [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
All the essential facts that consumers care about when they book a hotel at your destination…as well as what specifically differentiates your property over another in the market.

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
It’s vital to your business. Even if your reviews are the worst in class, consumers will respect you more (and even consider booking you) if you provide genuine responses. People know that no hotel has 100% guest satisfaction for every stay. Everyone has a unique opinion; managing TripAdvisor is [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
I would bank on any website that respects your business, understands it core clientele and invests in its web presence. A collaborative partnership is key.

John McAuliffe, Chief Marketing Officer, VFM Leonardo:
I would suggest that it is a matter of what is best. Small images are better than no images (don’t let your shopper worry about what it looks like). But I would also agree with you that big images (done properly and in the highest resolution possible) are better [...]

Henry Harteveldt, Vice President and Principal Analyst, Forrester Research:
We filter our consumer research for business and leisure travelers. Within business travelers, we have the ability to identify business travelers as managed and unmanaged travelers, and further identify who use corporate booking engines to make their reservations versus making their own arrangements (we find that among [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
You have minimal control over the consumer. Consumers will book where they feel most comfortable. Perhaps the best suggestion I can provide is to make a customer feel at home on your site. Ensure that you are speaking to the consumer at the level he/she wishes to be addressed [...]

John McAuliffe, Chief Marketing Officer, VFM Leonardo:
Return on Investment. This is a calculation that will indicate to you how much money you will see returned in sales for every dollar you invest.