Since visuals are processed 60,000x faster in the brain than text (3M Corporation and Zabisco), it’s no wonder that visual storytelling is the most effective way to communicate with consumers. Times have changed drastically, and there are more opportunities than ever to let your hotel’s story shine. Striking images and eye-catching video are sure-fire ways [...]

Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals that online video prompts business travelers to book 72% of the time. In addition, 89% of leisure travelers watch video online as well. Because of [...]

Mobile is a critical channel in today’s hotel marketing mix. 48% of people surveyed said that when sites don’t work well on their smartphones, it makes them feel like companies don’t care about their business (Get Elastic Moving Forward infographic 2013). Why does this matter to hoteliers?  Because it applies to hotel shoppers as well, [...]

Mobile has changed the way we travel – from the moment we start thinking about taking a trip to after we’ve shared our experiences with our social networks.  In response to this, hotels need to change the way they market to today’s always-connected travelers. Like internet use overall, ecommerce is growing slowing in terms of [...]

On our “Boost Bookings” last month, Warren Wheatley, Sales Manager at Holiday Inn Guelph Hotel & Conference Centre, shared the strategies that he uses to tell his hotel’s visual story on the hotel’s website, online travel agencies, social media, and in his sales efforts. Visual stories that start at home Knowing that hotels with more [...]

Business travel spending is expected to rise 4.6% in 2013 to $266.7 billion (Traveldailynews.com). This growth also represents a shift in how business travelers research, shop, and book hotels. To help hoteliers improve their visibility to the lucrative business travel audience, I hosted a webinar entitled, Marketing Your Hotel to Business Travelers: Art & Science of Visual [...]

We are excited to announce our upcoming webinar “Marketing to Business Travelers: Art & Science of Visual Storytelling” on February 27th, 2013 at 11:00am Eastern. This time we’re talking about how to market your hotel to business travelers along with the increasing importance visual storytelling plays in your success.

We received so many great questions from attendees of our “Get Social” webinar; we were unable to answer all of them live. To make sure we cover as many as possible, I’ve answered the top questions in this post.   How many social sites should I be on? A.    There is no magic number. But [...]

With the prevalence of social media today “the costs of providing a negative [hotel] experience are much higher, but so is the value of providing a positive experience.”  In this week’s Hotel E-Marketing Minute on VTV, we asked Daniel Edward Craig, founder of Reknown Travel Marketing, “Has Social Media Changed Service in the Hotel Industry?” [...]

We’re excited to announce our first webinar of 2013, “Get Social: How to use Social Media to Tell Your Hotel’s Story.” Date: Wednesday, January 23, 2012 Time: 11:00am Eastern / 8:00am Pacific Duration: 45 min+15 min Q&A The way we communicate has overwhelmingly shifted from text based to visual and visual storytelling. With the explosion of visual based [...]