In today’s digitally-dominated world, every hotel and inn is trying to do the same thing you are: stand out in an online environment where stunning visuals and compelling stories are everything. So how do you make your most profitable marketing channel, your hotel website, stand out against the competition?
That’s exactly what I discussed at our Hotel Digital Strategy Conference in Germany.
At Leonardo’s two-day Hotel Digital Strategy Conference with ReviewPro, I shared proven techniques that will improve your site’s visual story, along with guest intelligence tips that will bring your hotel marketing to the next level.
And, of course, I told you how to use these techniques to drive online bookings and ultimately increase profits.
A great example of a property who has achieved success using these very techniques is the J House Greenwich. After identifying its unique story, J House used visual storytelling to share its story with potential guests. After including great visuals and optimizing its website for mobile travel shoppers, J House Greenwich increased occupancy by 19% and mobile bookings by 42% – in just 45 days!
I often get asked by properties how they can achieve these outcomes. I’ll repeat what I’ve told them: creating authentic stories will help drive results.
If you couldn’t attend the conference, watch this recap to learn how to:
- Identify your hotel’s unique story
- Use your property’s story to create visually captivating websites that drive bookings
- Uncover guest insights that make your property stand out from your competitors
- Use visual storytelling to improve SEO and boost traffic to your site
- Generate more reviews that increase guests’ confidence in your property and secure bookings
Sometime, somewhere, you’ve probably heard that you should never judge a book by its cover. I’m sorry to bear the bad news, but your hotel website is getting judged completely by what it looks like – all the time. Travel shoppers don’t care to dig through your site for photos and reviews; they want them at their fingertips. In fact, 79% of web shoppers who have trouble with a website’s performance abandon the site and don’t return again.
In an industry that thrives on visuals and experiences, why wouldn’t you want to make your customers’ online shopping journey as compelling as possible? Start your 30-day free trial of Vizlly, Leonardo’s Digital Marketing System to better tell your property’s story today.