See How Online Merchandising has become a Key Player on their Winning Team
“Today, the hotel business, like so many industries, relies heavily on the message that is being presented online. There are stats about the stats about the stats on folks who use the Internet and social media in general to make hospitality related decisions. It’s undeniable,” says Micajah Sturdivant, Vice President – Hotel Services, MMI Hotel Group.
Giving it their all.
That’s why, when it comes to marketing their portfolio which includes both franchised and independent limited-service as well as full service hotels and resorts, MMI Hotel Group gives it their all (SEO, PPC, Social Media, email, you name it). Of all of their online activities, online merchandising has been a game changer.Now that they have adopted online merchandising practices, consumers can experience MMI’s hotels online through video and still images packaged in an interactive, easy to access, Multi-Media Viewer. When their hotels are up to bat for bookings, the odds of getting on base (or on the consumer’s short list) are higher than average.
“In an age of instant gratification, today’s consumer expects to experience a hotel stay before ever stepping on property. This experience has helped put our hotels on the map and in the game,” says Sturdivant.
Their properties’ visual experiences are undefeated in their leagues.
In their locations, three of their properties (Cabot Lodge Millsaps, Cabot Lodge Jackson North, and Crowne Plaza Jacksonville Airport) are the only hotels within a five mile radius that are syndicating video in an easily accessible, widely available format – leaving their competitors on the sidelines.
“As a management company overseeing various hotel flags, MMI works to leverage the best strategies to promote our diverse portfolio. We believe the onus is on the management company to promote each property’s story. VFM Leonardo’s VBrochure helps us showcase that story,” says Sturdivant.
Every staff member is part of their sales team and is driven to win. As such, all employees link to their Multi-Media viewers from their email signatures. Additionally, all electronic sales collateral (website, online brochures, email blasts, etc.) include links to their VPowered Multi Media Viewer. It’s well on its way to becoming one of their most valuable players.
They’re not just in the game, they’re winning it.
Sturdivant claims that VBrochure has helped increase bookings and awareness of their properties online. “VBrochure has provided so much more than just bookings. It works as a sales team member that never sleeps. Awareness in our communities has also risen as a result. The value is truly remarkable.”
MMI Hotel Group subscribes to VBrochure Ultra Premium which enables them to display their media in a customized Multimedia Viewer on thousands of traditional and social media channels. Learn more about VBrochure.
“VFM Leonardo is our primary partner in making sure that the content on our offerings is correct and is syndicated to as many channels as possible – both traditional and non traditional travel channels. They provide us the reach that we yearn for with leading content and brings a hotel to a decision-maker’s desk,” says Sturdivant.
|Learn how VFM Leonardo’s VBrochure Online Merchandising System can help you get in the game. Contact us for a personal one-on-one webinar with an online merchandising sales consultant.|
*According to the Merchandising Health Index.