How can photographs have a positive impact if current photographs are limited to a size that does not allow proper visualization of content? One can barely make sense of a guestroom photograph or beach facilities photo unless you focus on a bed or bathroom or workspace on their own do not create an attractive “composition” or “visual experience.”
John McAuliffe, Chief Marketing Officer, VFM Leonardo:
I would suggest that it is a matter of what is best. Small images are better than no images (don’t let your shopper worry about what it looks like). But I would also agree with you that big images (done properly and in the highest resolution possible) are better than small images. So, you want to ensure that the delivery or distribution tool you use allows for your images to be “supersized”. You may want to check into the functionality of VBrochure Ultra Premium at: http://www.vfmleonardo.com/vbrochure-ultra-premium.