Is it best to have “characters” or people in scenes in pictures or videos, or is better to just show the hotel?
John McAuliffe, VFM Leonardo:
Again, this is dependent on what your uniqueness is. You want to ensure that what makes you unique and why travelers’ would want to stay at your hotel is the central focus of your visual content (your theme). It may be your architecture – so having people in the visuals would be contrary to your story…
Henry Harteveldt, Forrester Research:
This is an “it depends” answer. By not putting people in a picture, you avoid the problems associated when staff uniforms change, or broader hair and clothing styles change.
However, we’re about hospitality and some visuals work best with people. A picture of your front-desk, for example, wouldn’t come across well without people there – in fact, that may work against you. And if you’re targeting certain demographic, ethnographic, or social groups, it’s important that you have visual content with those people in the pictures or video.