It doesn’t have to be but it’s a great hook and try to put it on home page even it’s a smaller sized preview video with full size video at a deeper page.
Whatever is on your home page should be what people want. Period.
We have seen a lot of evidence to suggest that travel shoppers want to see video so I would make it front and center on your home page along with your booking engine.
I would also include it on other pages throughout the website – the reason is that video will help make your site stickier and if you are a web purest you know that the longer you can keep someone on your site the greater the chance of conversion… which at the end of the day is the reason you invested money in video production and syndication.
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