VTV Episode 1: Merchandising Online – What and How?

In this first episode of VTV, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to successfully maximize online revenue for B.F. Saul’s hotels.

VFM Leonardo Launches VTV

VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry.

How Search Is Key To Booking Travel Plans

Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, “The Traveler’s Road to Decision,” released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.

10 Don’ts of Online Hotel Merchandising

Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.