Today’s “digital brain” is able to skim through a deluge of information online looking for web pages that offer travel shoppers answers to their questions – in an industry that is innately experiential and visual, we should be able to do a better job of grabbing the attention of travel shoppers.
If we had to sum up the first half of 2015 in one word, it would be “mobile.” A look at how the marketing trends we predicted for 2015 are coming alive.
Dimitri Gaucher, Senior Marketing Manager for Starwood Hotels & Resorts shares content marketing tips that every hotelier should know.
Use our mobile scorecard to find out if your property is making the most of mobile.
Want to up your social media game? If engaging travel shoppers and amplifying your hotel story is your goal, our Cheat Sheets are just what you need.
Many of the hospitality professionals we speak to often can describe their features and amenities without pause, but describing their story is where they draw a blank.