You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
They say if you’ve got it, flaunt it! This week’s Superstar Storyteller takes that advice to heart when it comes to telling their story! The Raffaello Hotel has leveraged their website, Facebook, and Instagram to visually represent their story in a compelling way. The Raffaello Hotel is a 4 star boutique hotel located in the heart of downtown Chicago. The property features thoughtful amenities including concierge services, massage treatments, a Spabar, 24 hour room service, 24 hour fitness center, and an elegant dining experience – and they are not shy to show it all off online.
The Raffaello’s VBrochure Multimedia Player does a wonderful job of highlighting all the unique spaces that set them apart from the competition. With photo galleries for the Fitness Center, the rooftop bar, and the many other hot spots, travel shoppers are instantly immersed in the unforgettable experience of the Raffaello hotel. With this viewer being syndicated out to millions of travel shoppers using third party travel websites, the Raffaello’s story goes a long way!
The hotel Facebook page further amplifies their story online. Through the use of customized tabs, potential guests can be instantly directed to virtual tours, a direct booking widget and hotel details. Telling your hotel’s story on the most popular social networking site is a must for savvy hoteliers.
Raffaello Hotel is also photographing their story every step of the way on Instagram. Their profile shows off not only the exquisite niceties, such as the finely crafted cocktails at the hotel bar, but also local cuisine, destinations, and events. Travel shoppers are able to see not only what the hotel can offer but the experience to be had at local attractions during their stay.
The Raffaello Hotel is proud of the service they offer and are clearly demonstrating by sharing a consistent, dynamic message across the web, including key social channels.
For more information on how you can share your hotel’s story on social media, check out our Playbook: Amplify Your Hotel’s Story on Social Media