Like all marketing initiatives, it’s critical to remember that there isn’t a single silver bullet. You don’t measure the “last thing” a consumer does before making a booking and say that that was the reason the consumer chose you. Consider all of your marketing programs when evaluating your Return on Investment (ROI).
Get in the habit of incorporating visual stories into the marketing initiatives you’re likely already doing. This will help increase the size of the audience that your media is reaching.
Mobile is complex and ensuring the consumer receives the information they are looking for on the platform, device and operating system they are using is going to have a direct reflection on the success of your mobile marketing strategy.
Now that you have your hotel’s story established, you need to consider how to share it with the world. As explained before, videos can have a very powerful effect on people by creating an emotional connection photos just can’t deliver. For that reason, I suggest sharing your story through rich video content.
Before getting started with producing media for you hotel, you must surpass one obstacle – discovering your hotel’s story.
Videos tell stories and bring your hotel to life by creating emotional connections with guests. Whether it’s a guided tour of the hotel narrated by the General Manager, a “day in the life” story, or a series of videos showcasing different areas of your hotel, video is your way to be creative, set your hotel apart and inspire lookers to become bookers.
Pinterest and Instagram, to name a couple, ushered in visual marketing as the breakout trend in 2012. When we look back, not that long ago…..blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at Syracuse University.
Let’s start with a warm up! In this session, I will cover the basics of what’s going on in the industry in terms of hotel shopper behavior, specifically where and how they’re researching hotels today.