Tag: Best Practice Bootcamp

Best Practice Bootcamp, Session 8:

Like all marketing initiatives, it’s critical to remember that there isn’t a single silver bullet. You don’t measure the “last thing” a consumer does before making a booking and say that that was the reason the consumer chose you. Consider all of your marketing programs when evaluating your Return on Investment (ROI).

Best Practice Bootcamp, Session 6

Mobile is complex and ensuring the consumer receives the information they are looking for on the platform, device and operating system they are using is going to have a direct reflection on the success of your mobile marketing strategy.

Best Practice Bootcamp, Session 5

Now that you have your hotel’s story established, you need to consider how to share it with the world. As explained before, videos can have a very powerful effect on people by creating an emotional connection photos just can’t deliver. For that reason, I suggest sharing your story through rich video content.

Best Practice Bootcamp, Session 3

Videos tell stories and bring your hotel to life by creating emotional connections with guests. Whether it’s a guided tour of the hotel narrated by the General Manager, a “day in the life” story, or a series of videos showcasing different areas of your hotel, video is your way to be creative, set your hotel apart and inspire lookers to become bookers.

Best Practice Bootcamp, Session 2

Pinterest and Instagram, to name a couple, ushered in visual marketing as the breakout trend in 2012. When we look back, not that long ago…..blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at Syracuse University.