“You can differentiate on anything… but you must differentiate on something!” states Bonnie J. Knutson, Professor at Michigan State University’s School of Hospitality Business with work featured in industry publications as well as The Wall Street Journal, USA Today, CNN and NPR.
Online, most hotels appear undifferentiated to travel shoppers who want to know: what makes [...]

In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.

NEW EPISODE! The New Luxury – Experience, Not Status featuring Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business.