A lot of Hotel Companies are requiring outside vendors to take pictures and dictate content for our branded websites. For regular hotels, is it worth it to create their own web site? For example, a Comfort Inn in the outskirts of San Antonio, would it be worth it?
Henry Harteveldt, Forrester Research: That is an individual business decision for each hotel. For a small suburban hotel it may not get you the ROI that you would like. Good news is its getting less expensive to develop and maintain a website on your own. If you’re limited service, you’re probably doing ok with your [...]
