Does Forrester’s research assume that online hotel bookers (who aren’t using a corporate tool) are leisure travelers?
Henry Harteveldt, Vice President and Principal Analyst, Forrester Research:
We filter our consumer research for business and leisure travelers. Within business travelers, we have the ability to identify business travelers as managed and unmanaged travelers, and further identify who use corporate booking engines to make their reservations versus making their own arrangements (we find that among [...]
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