Business travel spending is expected to rise 4.6% in 2013 to $266.7 billion (Traveldailynews.com). This growth also represents a shift in how business travelers research, shop, and book hotels. To help hoteliers improve their visibility to the lucrative business travel audience, I hosted a webinar entitled, Marketing Your Hotel to Business Travelers: Art & Science of Visual [...]
We are excited to announce our upcoming webinar “Marketing to Business Travelers: Art & Science of Visual Storytelling” on February 27th, 2013 at 11:00am Eastern. This time we’re talking about how to market your hotel to business travelers along with the increasing importance visual storytelling plays in your success.
There are countless stats that prove online video is a powerful conversion tool. But how do you go about measuring it? In a webinar earlier this year, Hotel E-Commerce guru David Attardi shared ways to measure video success that are not dollar specific. “We look at the number of comments as well as the quality [...]
David Attardi, Director of E-Commerce at B.F. Saul ensures that people are finding AND booking B.F. Saul’s hotels on the Internet, including brand websites, independent websites, online travel agencies (OTA) and more. Prior to joining B.F. Saul, their hotels had inconsistent online presences and something needed to be done in order to extract more value [...]
In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor. You will [...]
In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!
David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.
In this first episode of VTV, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to successfully maximize online revenue for B.F. Saul’s hotels. Watch it Now!
