Business travel spending is expected to rise 4.6% in 2013 to $266.7 billion (Traveldailynews.com). This growth also represents a shift in how business travelers research, shop, and book hotels.
We are excited to announce our upcoming webinar “Marketing to Business Travelers: Art & Science of Visual Storytelling” on February 27th, 2013 at 11:00am Eastern. This time we’re talking about how to market your hotel to business travelers along with the increasing importance visual storytelling plays in your success.
There are countless stats that prove online video is a powerful conversion tool. But how do you go about measuring it?
David Attardi, Director of E-Commerce at B.F. Saul ensures that people are finding AND booking B.F. Saul’s hotels on the Internet, including brand websites, independent websites, online travel agencies (OTA) and more.
In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.
In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!