Facebook recently upgraded all Business Pages to its new Timeline layout. It now provides businesses with updated tools to further customize their pages, highlight what matters most, and manage everything all in one place. With that in mind, we’ve put together The Quick Guide to Facebook Timeline to familiarize you with the new layout and [...]

Learn how to make a bigger impact on Facebook today!  Facebook has become an effective channel to reach and engage consumers online with a compelling story about your hotel. With this being said, we are constantly receiving questions from hotel marketers on how they can take their pages from blah to ohh-la-la. To help you [...]

Last week I hosted a webinar called Time to Learn: How You Can Use Facebook Timeline to Tell Your Hotel’s Story. With over 1600 registrants from around the globe, it was a huge success! We received a lot of great feedback from our attendees and also received a lot of excellent questions! I was joined [...]

Facebook is an effective way to reach and engage consumers! It allows you to tell your hotel’s story in an engaging and interactive way… And by switching all business pages over to the new Timeline layout, it just got a lot better! Timeline provides you with updated tools to customize your page, highlight what matters [...]

Meet Leslie Thompson, Director of Sales and Marketing at the DoubleTree by Hilton Bay City Riverfront. She knows that staying ahead of her competition is key. And she’s doing so with a strong online presence using VBrochure. That makes her a VFM Leonardo Merchandising Hero! Residing in the quaint little town of Bay City Michigan, [...]

With Facebook’s recent changes to Business Pages and its introduction of Timeline, it is clear that Facebook recognizes the need to give businesses the necessary features and functionality to connect with consumers through compelling visuals, interesting text and engaging Apps. The new Timeline layout provides businesses with updated tools to further customize their page, highlight [...]

Build, scale, connect, integrate, and target. This is the path many marketers are following to build their Facebook strategy. Most have started off strong and built a large Facebook audience. What comes next? Connecting with them. Rich Fleck’s article The Facebook metrics you should be tracking actually goes beyond what the title suggests. It not [...]

At its first ever marketing conference on February 29, Facebook announced sweeping changes to its platform that have direct bearing on businesses. Timeline for business pages was one of the most important and most talked about. As I explained in a previous blog post,  we will be  enhancing our VBrochure Ultra Premium Facebook Apps Suite [...]