Snackable content – it’s the newest buzzword that marketers from all industries are using. But what exactly is “snackable content” and how can hotel marketers use it to improve their digital marketing efforts? Our world of constantly being connected and being able to Google the answer to basically everything means consumers no longer have the [...]
Wedding bells are ringing – what an exciting and busy time for happy couples and hotels! Wedding season is a great opportunity for hotels to capture content and refine their stories to attract future couples. Hotels need to be mindful that most people will begin planning their wedding a year or so in advance, so [...]
Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%. But it’s not just about posting videos on your landing pages. There are many other opportunities to share your hotel’s story with the world. Hotels can take advantage of [...]
Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality. Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia. With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing. She does an incredible job of setting [...]
Social media has become a critical part of the hotel marketing mix. Not only does it foster two way conversations between hotels and their guests, it is also another platform for hotels to share their visual stories and attract more guests. “Not that fan base is a direct indication of return-on-investment, but it is one [...]
“92% of people trust their friends, just 40% of people trust advertising.” With Facebook’s Graph Search, you can get search results based on what your Facebook friends like. Find out how this new Facebook feature can benefit your hotel and why social media expert Dave Kerpen from Likeable.com believes that “Facebook Graph Search is an absolute game [...]
I know ‘every hotel has a story,’ but how can I identify mine? Who better to give us a hand with this than Dave Kerpen, CEO of Likeable Local, keynote speaker and New York Times best-selling author? He’s a really “likeable” guy and got right down to business to help us answer the question “How [...]
Conde Nast Traveler recently came out with results from a poll asking travelers, what are the best hotels for business travel? The results featured hotels in 15 of the most popular business travel cities around the world. Included on the list is the Four Seasons Seattle, the InterContinental San Francisco, The Ritz-Carlton Chicago, Peninsula Beverly [...]
Social media success starts with a well-crafted strategy. Watch our new VTV Hotel E-Marketing Minute episode to hear how Danielle Valenchis from North Point Hospitality approaches social media planning. Watch now!
In 2012, we saw exciting changes and growth in social media, with popular networks continuing to grow and new ones rising up and gaining traction. Visual storytelling also emerged as an important and effective way to captivate social media communities. To assist hoteliers with their visual storytelling strategies on social media, I hosted a webinar [...]
