Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.
In this episode, David Attardi explains how he effectively launched videos for B.F. Saul’s 18 hotel properties and shares his tips for producing and distributing video.
Hoteliers [...]

Join Vice President and Principal Analyst for Forrester Research Henry Harteveldt as he explores the topic of “eBusiness for Hoteliers – Panacea or Pain?” with a specific focus on the role of visual content. In this episode, you will learn about the role of visual content in online travel shopping as well as:

Helping travel shoppers [...]

Join Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research as he explores the topic of eBusiness for Hoteliers – Panacea or Pain? with a specific focus on the “content-sensitive” segment of online travelers.

VFM Leonardo is offering a complimentary webinar featuring Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research on September 10th 2009, 2:00pm Eastern / 11:00am Pacific. Henry’s research helps travel industry eBusiness & Channel Strategy professionals worldwide understand and anticipate how technology will affect the way they market, sell, and distribute their products and services. Henry will unveil interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness.

The online travel planning process is one that often involves research on multiple websites and consideration of a number of factors. Learn why hotel content (primarily visual) plays a significant role in driving bookings.