Wedding bells are ringing – what an exciting and busy time for happy couples and hotels! Wedding season is a great opportunity for hotels to capture content and refine their stories to attract future couples. Hotels need to be mindful that most people will begin planning their wedding a year or so in advance, so [...]
Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%. But it’s not just about posting videos on your landing pages. There are many other opportunities to share your hotel’s story with the world. Hotels can take advantage of [...]
With the smell of spring in the air, and summer just around the corner, there’s no better time to take stock in your hotel’s 2013 marketing plan and re-evaluate your digital strategies. As we mentioned in our guide, 2013 Hotel Marketing Trends: From standout social media to marvelous mobile marketing, social, mobile and visual storytelling [...]
Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality. Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia. With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing. She does an incredible job of setting [...]
Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals that online video prompts business travelers to book 72% of the time. In addition, 89% of leisure travelers watch video online as well. Because of [...]
Special guest blog by Greg Oates, veteran travel editor, 200rooms.com One of the most significant trends in web design this year has been a shift toward more visually-oriented layouts. Until recently overall design strategy combined thumbnail photos and long editorial, with a large photo or photo slideshow up top. But take a look at major [...]
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online. A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the [...]
Expedia recently published an article on tnooz providing 5 tips on how hotels can convert OTA traffic into bookings. The one tip that stood out to me most was: take better photos (and videos) of your property. We have been educating hoteliers on the benefits of displaying visuals on all online channels (including OTAs) for [...]
Online travel agencies play an important and dominating role in travel shopping today, yet “we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website,” according to Frederic Gonzalo, eTourism Marketing and Social Media Consultant at Gonzo Marketing in this Hotel e-Marketing Minute. In this video, Gonzalo [...]
