Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]

Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online. A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the [...]

MEET Kumar Singam. Kumar goes by the title of General Manager at Travelodge Oshawa Whitby, but he’s a lot more than that: he’s a VFM Leonardo MERCHANDISING HERO. Here is his story. Whether traveling for business or pleasure, the Travelodge Oshawa Whitby offers visitors a charming respite from the hustle and bustle of their voyage. [...]

Nestled on 21 beautifully landscaped acres in Bergen County, New Jersey, the Hilton Woodcliff Lake Hotel is top among Northern New Jersey hotels for both business and pleasure. Being conveniently located just off the Garden State Parkway and just 35 minutes from New York City makes it a great alternative to Manhattan hotels. Jeff Marshall, [...]

The Essentials of Excellent Hotel Videos offered three great examples of authentic, relevant and available hotel videos. Travel shoppers have short attention spans, want to be entertained and informed and are “liking” and sharing great videos online more and more. So length, content and shareability are also important! Length Online shoppers have short attention spans. So you [...]

Here are the links to the videos used as examples in today’s “Welcome to the Video Economy” webinar. Renaissance Vancouver Hotel Harbourside InterContinental Dubai – Festival City The Beverly Heritage Hotel Vero Beach Hotel & Spa Sanctuary Beach Resort Ideation Room, Crowne Plaza Tysons Corner Casa Dorada Los Cabos Georgian Terrace Best Western City Centre/Centre Ville Best Western [...]

Here’s what you can expect: Exciting new research on online video viewing and conversions Tips on how to create videos that tell clear and relevant stories A look at many styles of videos that fit different purposes and budgets Perspectives on syndication and opportunities to reach guests online with video Real examples of hotel videos [...]

Date: Thursday, September 23, 2010 Time: 2 p.m. Eastern / 11 a.m. Pacific Duration: 1 Hour Register Now Aside from the many rational reasons for booking a hotel location, price and amenities travel shoppers want to know how a stay at your hotel will enhance their travel experience… or the emotional benefits.             

While the children dream of Mickey Mouse and the magic of Disney and Universal, busy parents planning their family trip to Orlando dream of finding the right hotel for a fun, affordable, stress-free vacation for the whole family. The Best Western Orlando Gateway makes both of these dreams a reality. Being a popular tourist and [...]

B.F. Saul Company uses video to drive online sales conversions for their portfolio of hotels The B.F. Saul marketing team is a master when it comes to merchandising their hotels online. That’s because they tailor their hotels’ online experiences to how people shop for hotels by merchandising them in an engaging manner with video content [...]