Want to turn hotel website visitors into actual customers? Using video content on travel websites increases conversion by 80%.
Since visuals are processed 60,000x faster in the brain than text (3M Corporation and Zabisco), it’s no wonder that visual storytelling is the most effective way to communicate with consumers. Times have changed drastically, and there are more opportunities than ever to let your hotel’s story shine.
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others.
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online.
MEET Kumar Singam. Kumar goes by the title of General Manager at Travelodge Oshawa Whitby, but he’s a lot more than that: he’s a VFM Leonardo MERCHANDISING HERO. Here is his story. Whether traveling for business or pleasure, the Travelodge Oshawa Whitby offers visitors a charming respite from the hustle and bustle of their voyage. […]
Nestled on 21 beautifully landscaped acres in Bergen County, New Jersey, the Hilton Woodcliff Lake Hotel is top among Northern New Jersey hotels for both business and pleasure. Being conveniently located just off the Garden State Parkway and just 35 minutes from New York City makes it a great alternative to Manhattan hotels.
The Essentials of Excellent Hotel Videos offered three great examples of authentic, relevant and available hotel videos. Travel shoppers have short attention spans, want to be entertained and informed and are “liking” and sharing great videos online more and more. So length, content and shareability are also important!