Posts Tagged ‘hotel website’
How can we shift travel shoppers from online booking to direct booking?
Edward Perry, Senior Director of E-Commerce, WORLDHOTELS: You have minimal control over the consumer. Consumers will book where they feel most comfortable. Perhaps the best suggestion I can provide is to make a customer feel at home on your site. Ensure that you are speaking to the consumer at the level he/she wishes to be [...]
What is the difference between a hotel web site and brand.com?
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Brand.com is typically referred to as the site the brand owns and manages. For example www.ihg.com would be referred to as brand.com for IHG. A hotel website would be www.crowneplazatysonscorner.com – where the site is owned and managed by the property. Edward Perry, Senior Director of E-Commerce, WORLDHOTELS: [...]
A lot of Hotel Companies are requiring outside vendors to take pictures and dictate content for our branded websites. For regular hotels, is it worth it to create their own web site? For example, a Comfort Inn in the outskirts of San Antonio, would it be worth it?
Henry Harteveldt, Forrester Research: That is an individual business decision for each hotel. For a small suburban hotel it may not get you the ROI that you would like. Good news is its getting less expensive to develop and maintain a website on your own. If you’re limited service, you’re probably doing ok with your [...]
