With the smell of spring in the air, and summer just around the corner, there’s no better time to take stock in your hotel’s 2013 marketing plan and re-evaluate your digital strategies. As we mentioned in our guide, 2013 Hotel Marketing Trends: From standout social media to marvelous mobile marketing, social, mobile and visual storytelling [...]
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]
Today we announced that the number of Hilton properties using our VBrochure product increased 160% in 2010. We have a long-standing relationship with Hilton Worldwide for management and distribution of hotel images. We also have a program in place to help individual Hilton properties take their online presence to the next level. With VBrochure, hotels [...]
Find out why video is so valuable to Vandervert Developments & Hotels They say the three most important factors in real estate are location, location, location. What are the three most important factors in selling the hotel experience online? Video, video, video! Rebecca Selby, Director of Sales & Advertising at Vandervert Developments & Hotels says [...]
See How The Hampton Inn Dulles/Cascades Does It Hampton Inn Dulles/Cascades is part of B.F. Saul’s portfolio of hotels which includes full service, select service and extended stay hotels in airport, urban and suburban markets from first class brands: Hilton, Intercontinental Hotels Group and Marriott International.. Their e-commerce marketing team has mastered online merchandising by [...]
See How Online Merchandising has become a Key Player on their Winning Team “Today, the hotel business, like so many industries, relies heavily on the message that is being presented online. There are stats about the stats about the stats on folks who use the Internet and social media in general to make hospitality related [...]
The Key West Marriott Beachside Hotel is one of the highest rated hotels in the Florida Keys and is regarded as one of the finest on the island. It is a seven-acre waterfront property with lush tropical gardens, magnificent waterfront swimming pool, and a wide variety of unique dining experiences. It is one of the [...]
From social media to OTAs to travel review sites, The BROADMOOR knows how to use video effectively. Located at the foot of the Rockies, The BROADMOOR features luxury accommodations surrounded by the mountains and centered by Cheyenne Lake. Rich with history and charm, this 5 star Colorado Springs resort is a place to indulge in [...]
Here’s what you can expect: Exciting new research on online video viewing and conversions Tips on how to create videos that tell clear and relevant stories A look at many styles of videos that fit different purposes and budgets Perspectives on syndication and opportunities to reach guests online with video Real examples of hotel videos [...]
“The vast majority of online reservations are made either at the image gallery or one click later,” says Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist in her VTV interview titled Using Your Hotel Marketing Budget Wisely with our Chief Marketing Officer, John McAuliffe. With so many activities that can [...]
