Online consumers have many more options and are much more demanding today than they were three or even two years ago. Technology, content and the overall shopping experience are significant factors that impact sales conversions.

Watch this video interview with Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. for tips on how [...]

Register for the webinar at 2pm Eastern/11am Pacific and join three industry experts who will reveal:

Why video is such a powerful conversion tool for hoteliers
5 tips on how to produce a compelling hotel video (with examples)
How hoteliers are using video and how to measure success

Don’t miss it. Register now!
Can’t make the live event? Register anyway and [...]

Behavioral targeting. This  enables hoteliers to provide travel shoppers with more relevant content based on how they get to their website and what look at while they are there.
In this episode on VTV Channel, Felix Laboy, President and General Manager at Sabre Hospitality Solutions, offers insights on the advantages of behavioral targeting and what hoteliers can do [...]

Travel shopping behavior follows a cyclical flow – when demand is low, OTAs thrive because consumers are value-conscious and looking for the ‘best deal.’ When demand is high, shopping traffic moves back to supplier sites.
Chris Anderson, Assistant Professor at Cornell School of Hotel Administration, shares his insights on how hoteliers can leverage OTAs and brand.com [...]

In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews. This second episode explores how hoteliers can optimize their conversions online using content and reveals that:

Some travel shoppers avoid [...]

Featuring: Chris Anderson, Assistant Professor at Cornell School of Hotel Administration
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking engines, [...]