Social media and mobile have an increasing influence on the travel industry; it’s important for hotels to be equipped with the knowledge and tools to capitalize on the market. I recently attended Eye for Travel’s 2013 Social Media & Mobile Strategies for Travel Conference in San Francisco to hear what they had to say about the topic.
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others.
I recently had the pleasure of representing VFM Leonardo at a Hospitality Sales and Marketing Association International (HSMAI) Chief Digital Officer (CDO) Roundtable, which focused on emerging hotel e-marketing challenges and opportunities.
Word of mouth marketing is even more critical in today’s marketing world than ever before. Now you can tell hundreds of people about an experience you had with a brand in a matter of seconds and from anywhere in the world.
For hotel chains, maintaining consistent online visual content for all properties across all websites (proprietary and third party) is a top priority. With the growing number of online channels and devices that travelers use to research and book hotels, ensuring consistency, quality, quantity and relevance of hotel images is a struggle many chains are faced with.
There are many industries (like retail eCommerce) that hoteliers can look to for ideas on how to develop successful marketing strategies.