Posts Tagged ‘leisure travelers’

The Broadmoor Hotel uses VBrochure Ultra Premium to Target Leisure Travelers

The Broadmoor Hotel is a 5 star Colorado Springs resort located on 3,000 lush acres under the shadow of Cheyenne Mountain. The Broadmoor recently purchased VBrochure Ultra Premium as a way to attract more leisure travelers by providing an enhanced visual presentation of their hotel on web sites in the VNetwork™.
Story Kirshman, Marketing Manager at [...]

Does Forrester’s research assume that online hotel bookers (who aren’t using a corporate tool) are leisure travelers?

Henry Harteveldt, Vice President and Principal Analyst, Forrester Research:
We filter our consumer research for business and leisure travelers. Within business travelers, we have the ability to identify business travelers as managed and unmanaged travelers, and further identify who use corporate booking engines to make their reservations versus making their own arrangements (we find that among [...]