Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality.  Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia. With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing.  She does an incredible job of setting [...]

It’s no secret that when business travelers are preparing to hit the road they look to the web to book their hotels. Reaching these potential customers – and engaging them with a targeted story that appeals to their business travelling needs – has become a key component in online hotel marketing. A few merchandising superstars [...]

MEET Kelsey McCabe, a rising star in hotel marketing. Her efforts in using social media to transform the DoubleTree by Hilton Seattle Airport Hotel’s online merchandising make her a VFM Leonardo MERCHANDISING HERO! The Property The DoubleTree by Hilton Seattle Airport is a full-service hotel offering a variety of guest rooms for every need, from [...]

Meet Leslie Thompson, Director of Sales and Marketing at the DoubleTree by Hilton Bay City Riverfront. She knows that staying ahead of her competition is key. And she’s doing so with a strong online presence using VBrochure. That makes her a VFM Leonardo Merchandising Hero! Residing in the quaint little town of Bay City Michigan, [...]

BARBARA RAZA helped ramp up her property’s social networking and multimedia initiatives with VBrochure™, and that makes her a VFM Leonardo MERCHANDISING HERO! The Property More than just an airport hotel, The Embassy Suites Miami International Airport hotel is located in the heart of Miami, amid lush landscaping and Mediterranean style courtyards.Located just five minutes [...]

We recently hosted a webinar about the power of storytelling. Our speakers shared some amazing advice that I wanted to pass on to you. Lisa Horvat of Strategic Storytellers recommends “Make sure your website and travel websites show off your hotel and tell your unique story.” Adele Gutman of HK Hotels suggests “Ensure that everything that is written [...]

Ariadna Vucinovic, General Manager, at Ramada Plaza Hotel Nags Head, took charge of enhancing her hotel’s online presence. Six months later, her hotel has a sunny online presence, she’s seeing an increase in bookings, and we’ve made her a VFM Leonardo Merchandising Hero! The Property For guests that spend time at Ramada Plaza Nags Head [...]

THIS is Patrice St. Clair. Patrice is an experienced hotel marketing and sales professional. Her role in helping the Hampton Inn & Suites Santa Ana/Orange County Airport deliver a compelling online experience and realize a 9% increase in bookings, makes her a VFM Leonardo MERCHANDISING HERO! The Property Located just three miles from John Wayne [...]

During our Boost Bookings webinar event last Thursday, I was joined by Rupesh Patel, Owner of Central Valley Hotels and Holiday Inn Express & Suites Modesto. Rupesh did an excellent job showcasing his use of VBrochure and how his hotel benefits from it. Here are some snippets from the story he shared with us. Prior [...]

Meet Kimberly Basham. With 15 years in the hospitality industry Kimberly knows a thing or two about the importance of standing out against the competition. She’s effectively leveraging rich media and VBrochure to help her hotel boost visibility among travel shoppers, and that makes her our MERCHANDISING HERO!   The Property The award winning Courtyard [...]