Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
This is a difficult one because it’s all about knowing your target customer and understanding how to speak his/her language. If you are not sure about this, ask your customers in the lobby about what is important for them and what motivated the stay at your property as opposed [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
All the essential facts that consumers care about when they book a hotel at your destination…as well as what specifically differentiates your property over another in the market.

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
It’s vital to your business. Even if your reviews are the worst in class, consumers will respect you more (and even consider booking you) if you provide genuine responses. People know that no hotel has 100% guest satisfaction for every stay. Everyone has a unique opinion; managing TripAdvisor is [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
I would bank on any website that respects your business, understands it core clientele and invests in its web presence. A collaborative partnership is key.

John McAuliffe, Chief Marketing Officer, VFM Leonardo:
I would suggest that it is a matter of what is best. Small images are better than no images (don’t let your shopper worry about what it looks like). But I would also agree with you that big images (done properly and in the highest resolution possible) are better [...]

Henry Harteveldt, Vice President and Principal Analyst, Forrester Research:
We filter our consumer research for business and leisure travelers. Within business travelers, we have the ability to identify business travelers as managed and unmanaged travelers, and further identify who use corporate booking engines to make their reservations versus making their own arrangements (we find that among [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
You have minimal control over the consumer. Consumers will book where they feel most comfortable. Perhaps the best suggestion I can provide is to make a customer feel at home on your site. Ensure that you are speaking to the consumer at the level he/she wishes to be addressed [...]

John McAuliffe, Chief Marketing Officer, VFM Leonardo:
Return on Investment. This is a calculation that will indicate to you how much money you will see returned in sales for every dollar you invest.

John McAuliffe, Chief Marketing Officer, VFM Leonardo:
There is an earlier question about the regularity of content uploads on the channels we feed. When you say you have removed old media from Leonardo I am assuming that you have a license to VFM Leonardo’s VScape or VBrochure products and you have deleted the images from VScape. [...]

John McAuliffe, Chief Marketing Officer, VFM Leonardo:
Again, this goes back to relevance and context. Many hoteliers shy away from lifestyle visual content because it can become outdated quickly. But with the price of content production coming down (you can do good quality videos for $800 USD) I would think an hotelier should always be refreshing [...]