The big picture is clear by now, mobile is the way of the future and if you’re not riding the mobile wave, you’re left behind. There has been a lot of debate recently about whether a business should focus on developing a mobile website or app, and what the best value is. The answer [...]

  As the growth of time being spent on non-mobile devices begins to slow down, businesses need to start leveraging the shift to mobile. To clarify, non-mobile devices include electronics such as desktops, laptops and TV’s with internet connections. Mobile devices include smartphones and tablets. eMarketer estimates that in 2012, time allocated to online grew [...]

Travelers walk through five stages of travel – dreaming, planning, booking, experiencing and sharing.* As they walk through these stages on their tablets they want mobile optimized websites that… -> Allow them to see themselves enjoying a stay at your hotel -> Offer rich and complete visuals that show the rooms, amenities and features they [...]

Consumer markets know and understand that consumers typically fall into unique segments that shop and buy based on different needs. In travel, consumer segments play a huge role in understanding how and why consumers progress through the 5 Stages of Travel at different paces, spending varying amounts of time at each stage. That being said, [...]