Snackable content – it’s the newest buzzword that marketers from all industries are using.  But what exactly is “snackable content” and how can hotel marketers use it to improve their digital marketing efforts? Our world of constantly being connected and being able to Google the answer to basically everything means consumers no longer have the [...]

Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%.  But it’s not just about posting videos on your landing pages. There are many other opportunities to share your hotel’s story with the world. Hotels can take advantage of [...]

With the smell of spring in the air, and summer just around the corner, there’s no better time to take stock in your hotel’s 2013 marketing plan and re-evaluate your digital strategies. As we mentioned in our guide, 2013 Hotel Marketing Trends: From standout social media to marvelous mobile marketing, social, mobile and visual storytelling [...]

Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]

I recently had the pleasure of representing VFM Leonardo at a Hospitality Sales and Marketing Association International (HSMAI) Chief Digital Officer (CDO) Roundtable, which focused on emerging hotel e-marketing challenges and opportunities. If you’re not familiar with HSMAI, they are a very well-established organization focused on identifying hospitality industry trends and educating industry professionals to [...]

Word of mouth marketing is even more critical in today’s marketing world than ever before.  Now you can tell hundreds of people about an experience you had with a brand in a matter of seconds and from anywhere in the world. We live in a world where people tweet what they ate for lunch and where [...]

Mobile has changed the way we travel – from the moment we start thinking about taking a trip to after we’ve shared our experiences with our social networks.  In response to this, hotels need to change the way they market to today’s always-connected travelers. Like internet use overall, ecommerce is growing slowing in terms of [...]

The internet is mobile, that’s the undeniable truth. This means that a mobile presence in no longer optional for businesses – it’s a necessity! While your chain may already have mobile apps and mobile optimized websites, it’s important not to overlook the visual experience you’re providing consumers on their devices. Why is visual media on [...]

As more people use mobile devices for travel research, it’s important to ask yourself “how are travel shoppers experiencing my website on their mobile devices?” A website that is not properly optimized for them can turn them away in a matter of seconds. Ensure you’re providing the best possible mobile experience. Frederic Gonzalo of Gonzo [...]

Digital natives, 20th century kids or millennials if you prefer, are the first generation to not know life before technology. Naturally, technology is heavily integrated into their everyday lives and is changing the expectations of traveling millennials. The travel industry as a whole needs to accommodate this demographic in order to capture their attention. Robert [...]