In this video, industry expert and Founder and CEO of RevPAR Guru, Jean Francois Mourier explains how hoteliers can use content to increase their conversions online. Here are some of the key learnings in this episode: – Some travel shoppers avoid hotels without visual and written content – Professional photos make a dramatic difference for [...]
Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online. Here’s why…
According to a September 2009 Forrester Research report, Poor Content Could Cost Travel eBusiness Money, hotels are particularly vulnerable to losing money due to inadequate online content. Travelers have had enough of the generic, poorly organized, and confusing written and visual content on travel sites. “Just half of US online leisure hotel guests are satisfied [...]
According to Forrester Research, 38% of US online hotel guests — 47.5 million people — avoid staying at hotels that they can afford because they don’t see photos, video, or written content that would make them feel comfortable. These guests are considered ‘content-sensitive’ travelers. They are “young, quality-focused travelers who take more trips and spend [...]
John McAuliffe, Chief Marketing Officer, VFM Leonardo: There is an earlier question about the regularity of content uploads on the channels we feed. When you say you have removed old media from Leonardo I am assuming that you have a license to VFM Leonardo’s VScape or VBrochure products and you have deleted the images from [...]
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking. You will learn: • Why consumers have become very rational and price focused and how to combat this • How to generate a [...]
Looking for an insight into shaping your hotel content strategy? Join travel industry experts and peers in an interactive virtual roundtable discussion on the role of visual and written content during the hotel selection process. With panelists from a major online travel agency, a global distribution system GDS and a global hotel chain, this is [...]
Join Laurence Bernstein, Managing Director of The Bay Charles Consulting Company as he explains what online content is and how it relates to hotel marketing.
