You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers. Singita offers travelers the incredible opportunity to stay at safari camps located in South Africa and Tanzania.  While the experience [...]

Visual Storytelling is a great way to set your hotel property apart from its competitors online. This innovative way of marketing creates a great opportunity for hotels to leverage the stories that are unfolding at the property each and every day. In our recent webinar on Visual Storytelling, we asked attendees to submit their questions [...]

Some of you may not remember the TV series M.A.S.H, a huge drama/comedy hit in the 80′s about the Korean War.  In fact, to this day, after 11 years off the air, the finale episode still boasts the largest TV audience ever! A big fan of the show, I recently watched the 30th anniversary special. [...]

Snackable content – it’s the newest buzzword that marketers from all industries are using.  But what exactly is “snackable content” and how can hotel marketers use it to improve their digital marketing efforts? Our world of constantly being connected and being able to Google the answer to basically everything means consumers no longer have the [...]

Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%.  But it’s not just about posting videos on your landing pages. There are many other opportunities to share your hotel’s story with the world. Hotels can take advantage of [...]

With the smell of spring in the air, and summer just around the corner, there’s no better time to take stock in your hotel’s 2013 marketing plan and re-evaluate your digital strategies. As we mentioned in our guide, 2013 Hotel Marketing Trends: From standout social media to marvelous mobile marketing, social, mobile and visual storytelling [...]

Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality.  Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia. With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing.  She does an incredible job of setting [...]

Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]

Expedia recently published an article on tnooz providing 5 tips on how hotels can convert OTA traffic into bookings.  The one tip that stood out to me most was: take better photos (and videos) of your property. We have been educating hoteliers on the benefits of displaying visuals on all online channels (including OTAs) for [...]

“92% of people trust their friends, just 40% of people trust advertising.” With Facebook’s Graph Search, you can get search results based on what your Facebook friends like. Find out how this new Facebook feature can benefit your hotel and why social media expert Dave Kerpen from Likeable.com believes that “Facebook Graph Search is an absolute game [...]