This week on VTV Channel, John interviews  Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration.
Chris Anderson shares the results of a research study “The Billboard Effect” conducted in partnership with JHM Hotels and Expedia in which four properties were cycled on and off Expedia over a period of three months.

Hotel placement on Expedia results [...]

David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.