Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]

In preparation for the New Year we have created a special edition of our Hotel E-Marketing Minute where asked eight industry figures to answer the question, what should hotel marketers be focused on in 2013? Do your hotel marketing plans align with theirs? Watch here to find out!

Every hotelier wants to improve their hotel’s visibility online, but many are faced with the question of how to do it successfully. Founder of Reknown Travel Marketing, Daniel Edward Craig has a solution – content marketing. It can boost your hotel’s visibility online and increases bookings. Find out how in this week’s Hotel E-Marketing Minute. [...]

As a result of new and evolving factors, industry experts are predicting that 2013 will bring positive growth and probably outperform 2012’s results. The shifting trends in social, mobile and video, among others are great news for hoteliers. Now, the challenge is to prepare a plan that use these factors to your hotel’s advantage and [...]

2012 was a year of rapid evolution in online hotel marketing and has opened up a world of opportunity for 2013. Ensure you’re ready for the New Year with the latest trends, predictions and recommended best practices! Have you covered all the essential topics in your 2013 hotel marketing plan? Download this complimentary whitepaper for [...]

Shape Up & Shine on Social Pinterest and Instagram, to name a couple, ushered in visual marketing as the breakout trend in 2012. When we look back, not that long ago…..blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at [...]

Hi, I’m Darlene Rondeau, Vice President of Best Practices for our online visual merchandising team. As the year is winding down hoteliers are evaluating their initial plans and progress – for some this means realizing your online marketing goals are lagging. To ensure you’re on the right track with your visual merchandising strategy for 2013, [...]

The travel shopping journey is not much different than that of a consumer shopping for a new pair of shoes online. In fact, it is almost identical. Travelers are in search of informative, engaging, interactive experiences. And just like online retailers, hotels that meet these demands have the potential to drive sales and compel shoppers to [...]

Each month we host a series of  webinars focused on Boost Bookings: Learn How to Use VBrochure to Drive More Business. Our webinar host, Darlene Rondeau, VP, Online Merchandising Best Practices, is joined by subject matter experts and hotel marketers that are leading the way. We hosted a series of webinar’s  started last week from [...]

62 per cent of leisure travelers find travel brands’ Facebook pages helpful when planning their trips, according to recent research by Atmosphere Research Group. With 800 million users and more and more travelers using it to research hotels, Facebook is a great place to kick off your social media marketing strategy. Facebook is more than [...]