While the children dream of Mickey Mouse and the magic of Disney and Universal, busy parents planning their family trip to Orlando dream of finding the right hotel for a fun, affordable, stress-free vacation for the whole family. The Best Western Orlando Gateway makes both of these dreams a reality.
Being a popular tourist and business [...]

Bringing richness to travel research, VFM Leonardo and Frommer’s®, the market leader in travel guides and a branded imprint of Wiley, announced a major partnership today. With the launch of the new embedded “VPowered” multimedia viewers in the hotel section on Frommers.com, consumers will experience richer and more complete visual experiences complete with images, videos and [...]

VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to [...]

Sol Meliá, the third largest chain in Europe will be working with VFM Leonardo to strengthen the online visual presentation of Sol Meliá’s hotels through enhanced photo distribution and online merchandising.
“We are looking forward to seeing Sol Meliá properties adopt VBrochure and begin enhancing their online listings with richer visual content. We are confident that [...]

VFM Leonardo today announced that they have been selected by Marriott International to strengthen the online visual presentation of Marriott properties through photo distribution and online merchandising.
Larraine Voll Morris, Vice President Global Distribution Systems and eChannels at Marriott International said, “We believe that VFM Leonardo’s technology, extensive network and online merchandising expertise will help us [...]

Although the market for luxury market is much smaller now, it is still significant.
During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels.

Watch this VTV Channel episode with Hotel Marketing Consultant, Daniel [...]

Register now and join 3 travel industry experts on June 24 at 2pm Eastern/11am Pacific. 

Ashish Khurana, CEO, GeoBeats, Inc. 
David Attardi, Director of E-Commerce, B.F. Saul Company Hotel Division 
John McAuliffe, Chief Marketing Officer, VFM Leonardo

The experts will share their perspectives on using online video as a powerful, emotive and persuasive media to reach travel shoppers, and offer tips [...]

1. Today’s travel shoppers are shopping around more than ever before.
To book a vacation online, the average person spends 29 days doing 12 searches and visits 22 different travel sites.1 So you need to ensure that when looking at your hotel on these sites, they have the same rich visual experience as on brand.com.

When it comes to choosing a VBrochure version, the popular choice is Ultra Premium. Premium and Ultra Premium both include rich media distribution to the VNetwork™ within an industry leading Multimedia Viewer and VScape to manage media , so what’s the difference and which one is right for your hotel?

Hotels with video and virtual tours on third-party sites get more bookings, online and offline.
This fact was proven when we conducted a tracking study that tracked 1 million visitors to a large hotel chain’s website and on third-party travel and travel-related websites. The study revealed that travel shoppers who view virtual tours and videos are [...]