Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us?
In this VTV Channel interview with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS you will learn how to improve your visual merchandising to [...]

Internet users are bombarded with thousands of advertisements and have billions of choices on what they view and don’t view – many ignore blatant ads because they are looking for a specific piece of information.
Content is the new advertising.
Any content you have out on the Internet for your hotel (be it visual or written) is [...]

Competitive differentiation in this challenging marketplace will increasingly hinge on a hotel’s ability to effectively communicate its value and benefits online. As hospitality marketing expert Tom O’Rourke puts it, travel shoppers “want to visualize their destination…”1
By communicating online with prospective customers in ways that respect their time, clarify value and build trust, hotel marketers enhance [...]

There are so many online marketing activities that hoteliers should do to drive traffic to their websites – Google Ads, SEO, Mobile, Social Media, and the list goes on. All of these activities are important, but there’s one thing that is particularly critical to your success:
INCREASING CONVERSIONS.
Although hotel chains, brands and representation companies work hard [...]

The key is to better merchandise your hotel online. This short video will show you how distributing engaging rich visual content (especially video) to all of the websites travel shoppers use to research, compare and book hotels online can increase your bookings, online and offline.

Learn how you can get more bookings. Watch the video now [...]

David Attardi, Director of E-Commerce at B.F. Saul ensures that people are finding AND booking B.F. Saul’s hotels on the Internet, including brand websites, independent websites, online travel agencies (OTA) and more.
Prior to joining B.F. Saul, their hotels had inconsistent online presences and something needed to be done in order to extract more value from [...]

Why are more and more marketers using video and other forms of rich media to communicate with their customers?
To fully understand the power of video, consider the following:

In fall 2008, at the onset of the Great Recession, 50% of online retailers said that incorporating video or rich media on their websites was a top priority. [...]

1. Online video viewing is growing
66.7% of US Internet users—147.5 million people—are watching video online each month. By 2014, that figure is forecast to rise to 77% of Internet users, or 193.1 million people. – eMarketer

If you’re not familiar with online merchandising, here’s what it is:
Online merchandising is a critical component of a hotel’s eBusiness strategy. It uses visual content to help increase sales conversion – driving more online travel shoppers to guests.
Merchandising your hotel involves getting and displaying powerful, engaging content (virtual tours, video, written descriptions) in front of [...]

All hotels operate in a competitive environment, now you can discover how much your hotel stands out from your competitors online.

Our merchandising comparison tool pulls from a database of over 85,000 hotels worldwide and over 1 million images, videos and virtual tours. You can search for any hotel to see what types of visual content [...]