Social media and mobile have an increasing influence on the travel industry; it’s important for hotels to be equipped with the knowledge and tools to capitalize on the market. I recently attended Eye for Travel’s 2013 Social Media & Mobile Strategies for Travel Conference in San Francisco to hear what they had to say about [...]
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]
Expedia recently published an article on tnooz providing 5 tips on how hotels can convert OTA traffic into bookings. The one tip that stood out to me most was: take better photos (and videos) of your property. We have been educating hoteliers on the benefits of displaying visuals on all online channels (including OTAs) for [...]
The internet is mobile, that’s the undeniable truth. This means that a mobile presence in no longer optional for businesses – it’s a necessity! While your chain may already have mobile apps and mobile optimized websites, it’s important not to overlook the visual experience you’re providing consumers on their devices. Why is visual media on [...]
The travel shopping journey has become an extensive process across the internet during which most travelers visit 20+ sites before making a hotel booking decision. To stand out, hotel marketers need to understand the journey travelers go through and appeal to them along the way. Download our guide – 6 Steps to Reaching and Engaging [...]
With consumers becoming increasingly internet savvy, opportunities for hoteliers to market their hotels online are increasing significantly. If you aren’t keeping up with current technology your hotel is missing out on opportunities for growth. We all know that technology can be daunting, but with the immense amount of resources available it’s not as intimidating as [...]
Once again, it is proven that hotel shoppers bounce from site to site to search for and compare hotels – looking for the best fit and value, confirms Tnooz, Google who? Expedia largest traffic source for Priceline. Traditionally, hoteliers have viewed online travel agencies like Expedia and Priceline as sites that hotel shoppers use only [...]
Online hotel booking is a $28 billion business in the U.S. alone.1 Travel shoppers have an enormous number of online options when researching travel opportunities and rely on an array of channels to compare and shop. Research suggests that shoppers are visiting an array of online travel agencies (OTAs), trip research sites, and site aggregators [...]
Think about the last time you researched hotels online. How satisfied were you with the visual and written content available? For many travel shoppers, the visual experience is less than ideal.
Featuring: Chris Anderson, Assistant Professor at Cornell School of Hotel Administration Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking [...]
