Since visuals are processed 60,000x faster in the brain than text (3M Corporation and Zabisco), it’s no wonder that visual storytelling is the most effective way to communicate with consumers. Times have changed drastically, and there are more opportunities than ever to let your hotel’s story shine. Striking images and eye-catching video are sure-fire ways [...]
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online. A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the [...]
Storytelling is a very powerful tool for hotel marketers. Telling your hotel’s story in a rich visually engaging manner can help travel shoppers connect on a more emotional level with your hotel. Since consumers buy with emotion and justify purchase with rational thought storytelling… good storytelling can help the marketer connect with consumers on both [...]
If you have launched online video for your hotel, I can imagine that you likely spent plenty of time and maybe money producing a motion picture that covers just about any and every thing anyone would ever want to know about your hotel. Why? Because “video is a magic bullet that will catapult your search rankings [...]
“Travelers want to see the full picture of a property both on the reviews and the visual side, in fact they say, pictures can paint more than words in many cases,” shares Karen Plumb, Commercial Director, EMEA, TripAdvisor for Business in this new video interview about the importance of a combination of reviews and visual [...]
Holiday Inn & Suites Ottawa Kanata’s business is to ensure guests love their experience – from the greeting at check in, to the wave goodbye. Every member of the hotel staff is ready and able to care, inspired to take action, and love the hotel guests every step of the way. Their number one goal [...]
Wyndham Boston Andover Uses VBrochure to Showcase the Hotel, Differentiate from their Competition and Shorten the Sales Process for Event and Corporate Bookings. At the Wyndham Boston Andover hotel, the charm of old-world New England blends perfectly with up-to-the-minute amenities to create an epic good time. Nestled in the hills of Merrimack Valley of Massachusetts [...]
The Holiday Inn Virginia Beach Norfolk Hotel and Conference Center offers an upscale experience and a central location 12 miles from the beaches of Virginia, five miles from Norfolk airport and 10 miles from downtown Norfolk, VA. The hotel recently underwent a $13 million renovation, so did their online presence (but with a much lower [...]
Located on the banks of the Mississippi river with everything New Orleans has to offer right at their doorstep is the recently renovated Hilton New Orleans Riverside. This full service luxury complex is actually “a city within itself” and features a 90,000 square foot Health Club, 130,000 square feet of meeting and banquet space and [...]
