Video killed the radio star much like video continues to dominate hotel marketing. When it comes to marketing your hotel property; engaging pictures and videos are what turn travel shoppers into travel bookers. Don’t just tell them about your property- show them!
We all know that having striking, enticing images on your hotel website is important, but the way you display the visuals is as important as the images themselves. The Crowne Plaza Boston Woburn recently redesigned their website photo gallery in order to better showcase what their hotel has to offer.
Many hoteliers struggle with knowing what type of content to post on their social media channels. Here are 4 ways you can give fans what they’re craving online.
The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. Online hotel shoppers – like all online shoppers – value rich visual content that informs and supports their buying decisions. As their expectations grow, they are gravitating to hotels that most effectively present themselves online.
Visually storytelling is a key ingredient in any hotel’s marketing mix. Photos are powerful, but if the image doesn’t resonate with the consumer, the message becomes meaningless.
Since visuals are processed 60,000x faster in the brain than text (3M Corporation and Zabisco), it’s no wonder that visual storytelling is the most effective way to communicate with consumers. Times have changed drastically, and there are more opportunities than ever to let your hotel’s story shine.