BARBARA RAZA helped ramp up her property’s social networking and multimedia initiatives with VBrochure™, and that makes her a VFM Leonardo MERCHANDISING HERO! The Property More than just an airport hotel, The Embassy Suites Miami International Airport hotel is located in the heart of Miami, amid lush landscaping and Mediterranean style courtyards.Located just five minutes [...]

When travel shoppers moved to the internet to plan their trips, searching broad queries via search engines was the favoured way to start the travel shopping process. During the past 5 years this approach is changing as Google Insight has seen a steady decline in the use of broad queries on search engines – such as “hotels [...]

Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings. Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect by Chris K. Anderson assistant professor at [...]

In this video interview with Jean Francois Mourier, Founder and CEO of RevPAR Guru you will learn about page positioning and how you can optimize your conversions online using OTAs. Jean Francois reveals that: – OTAs should be seen as “Googles” for hotels because travel shoppers use them like search engines – Lowering prices to get [...]

Featuring: Chris Anderson, Assistant Professor at Cornell School of Hotel Administration Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Hotel listings on OTAs influence a much larger share of transactions. In fact, hotels that are listed on OTAs see increased reservations on their own sales channels (call centers, booking [...]