Check out our list of Do’s and Don’ts to ensure you’re telling your story properly on OTAs and avoid committing some of the common faux pas that can hinder your presence on these important channels.
Recent research from VFM Leonardo reveals the top ten images travel shoppers are craving online. The findings are in – and the results clearly show us what travel shoppers crave.
I had the pleasure of hosting a very active webinar on the subject of Online Travel Agencies for hotel marketers.
The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. Online hotel shoppers – like all online shoppers – value rich visual content that informs and supports their buying decisions. As their expectations grow, they are gravitating to hotels that most effectively present themselves online.
BARBARA RAZA helped ramp up her property’s social networking and multimedia initiatives with VBrochure™, and that makes her a VFM Leonardo MERCHANDISING HERO!
When travel shoppers moved to the internet to plan their trips, searching broad queries via search engines was the favoured way to start the travel shopping process.