Hotels with video and virtual tours on third-party sites get more bookings, online and offline.
This fact was proven when we conducted a tracking study that tracked 1 million visitors to a large hotel chain’s website and on third-party travel and travel-related websites. The study revealed that travel shoppers who view virtual tours and videos are [...]

John McAuliffe, VFM Leonardo:
We all look for positive ROI. As such, it is always a marketer’s dilemma as to what to spend money on. We always suggest the basics. Henry spoke a lot about Merchandising and the 5 pillars of success. Many tactics involved in successfully using these pillars do not cost a lot of [...]

John McAuliffe, VFM Leonardo:
Everybody wants a higher level of accountability on costs. When markets constrict, organizations must bring their costs in line with the new reality of the marketplace. What is more important during times like these is to ensure that the monies that you do spend are returning your investment multiple times. There are [...]