VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to [...]

SUCCESS STORY
VFM Leonardo customer Las Terrazas Hotel & Residences in Belize is using their VBrochure Ultra Premium viewer to better merchandise their hotel online.
Using compelling copywriting and extensive visual media including an engaging and descriptive overview video, Las Terrazas is able to engage online travel shoppers and convert online lookers into bookers. The rich media [...]

Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online. Here’s why…

VFM Leonardo has announced that HotelREZ, the international global representation company offering tailored GDS, CRS, booking engine and full service sales and marketing solutions, has adopted VFM Leonardo’s VScape Digital Asset Management System Enterprise Edition to streamline the process of managing and distributing visual content to electronic channels for its member hotels.
The VScape Enterprise interface will [...]

John McAuliffe, VFM Leonardo:
Yes, VFM Leonardo feeds third party sites with links – these links open the multi-media viewer where rich media is displayed. To get a better sense of how this works please visit a few examples:
Holiday Inn Buena Park and Conference Center
View it on:

 Travelocity (click on the link that says video and more photos)
Directly [...]