Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]

Located on the banks of the Mississippi river with everything New Orleans has to offer right at their doorstep is the recently renovated Hilton New Orleans Riverside. This full service luxury complex is actually “a city within itself” and features a 90,000 square foot Health Club, 130,000 square feet of meeting and banquet space and [...]

Located beachfront along the sun-splashed Kohala Coast, a premier destination for Hawaii hotels on Big Island, the luxurious Waikoloa Beach Marriott® Resort & Spa welcomes guests with gracious style and Hawaiian service. With the bounty of land and sea captured in stunning views, our Big Island Hawaii hotel and resort is the perfect place for [...]

Today’s travel consumers continue to use the online space to research, shop, buy hotel accommodations as well as share their experiences. But their demands are undeniably and dynamically changing. This leaves many of us wondering what they’re thinking and doing, but most significantly, how to really connect with them. At VFM Leonardo, we have uncovered [...]

See How Online Merchandising has become a Key Player on their Winning Team “Today, the hotel business, like so many industries, relies heavily on the message that is being presented online. There are stats about the stats about the stats on folks who use the Internet and social media in general to make hospitality related [...]

YouTube has become the second most popular search site in North America for a reason (according to PhoCusWright). Consumers are demanding richer visual experiences, online video in particular. In fact, online video is believed to be one of the most effective online conversion tactics for hotels (according to the Hotel E-Business Survey). But more importantly, [...]

Online hotel booking is a $28 billion business in the U.S. alone.1 Travel shoppers have an enormous number of online options when researching travel opportunities and rely on an array of channels to compare and shop. Research suggests that shoppers are visiting an array of online travel agencies (OTAs), trip research sites, and site aggregators [...]

VFM Leonardo has just released the results of its first Hotel E-Business Survey which provides a revealing look at what hotel e-business professionals are spending their online marketing budgets on. The survey unveiled some fascinating trends. Interestingly, the features that many e-business professionals are currently using do not align with those that they believe to [...]

SUCCESS STORY VFM Leonardo customer Las Terrazas Hotel & Residences in Belize is using their VBrochure Ultra Premium viewer to better merchandise their hotel online. Using compelling copywriting and extensive visual media including an engaging and descriptive overview video, Las Terrazas is able to engage online travel shoppers and convert online lookers into bookers. The [...]

Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online. Here’s why…