Tag: ROI

How are travel distribution strategies changing?

So with the increasing importance of the online travel agencies and the dominance they have in the distribution channels online right now, we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website.

Best Practice Bootcamp, Session 8:

Like all marketing initiatives, it’s critical to remember that there isn’t a single silver bullet. You don’t measure the “last thing” a consumer does before making a booking and say that that was the reason the consumer chose you. Consider all of your marketing programs when evaluating your Return on Investment (ROI).